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Welcome to Market Research World
Written by DJS Research Ltd   
Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.
 
The site has been developed and managed by a leading UK market research agency: DJS Research Ltd - owners of VoicED (education market research) and Localise (population profiling at a local level). However, the website is owned and operated by Research Portals Ltd. The site is run on a not for profit basis, investing earned revenue to improve this resource for all users. We now have over 900 different users visiting the site daily, making this one of the largest Market Research Resource Portal sites on the web. Visitors mainly come from the UK or the United States of America. Other visitor traffic comes from various countries including: Ireland, India, South Africa, Germany, Singapore, Hong Kong, China, Spain, Greece, Italy, Canada, Australia, The Netherlands and New Zealand.
 
Market Research World now has a presence on LinkedIn. The group can be found here . If you want to talk with industry leaders and professionals from across the spectrum of market research agencies, join now and get involved in the discussion!
 
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Market Research News
 
Introducing The Halo Effect To Market Research World
Written by Rippleout Marketing   
In psychology, the Halo Effect is a bias which states that an individual’s impression of one aspect of a person, product, service or concept affects their views of other aspects of that thing. For instance, if you find someone physically attractive, you are more likely to answer, when asked, that they are kind or intelligent – despite the fact that you may never have spoken to or even met them. This blog is intended to introduce the concept of the Halo Effect to Market Research World.
Read more...
 
Britons Drinking Less Carbonated Soft Drinks, Research Shows
Written by Mintel   
One in four consumers are drinking less Carbonated Soft Drinks (CSDs) than they were six months ago and half of those are doing so because they contain too much sugar, new research from Mintel reveals.
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Verve Strengthens Company With Seven New Appointments
Written by Verve   
Verve, the specialist in Community Panels for research, has hired Ryan Garner (previously of GfK) to help continue to expand the breadth of services offered to their Community Panel clients.  Garner is an experienced and commercial researcher in the emerging Personal Information Economy space, contributing to many opinion pieces. 
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Natwest and Lloyds Lead UK Main Financial Service Providers
Written by GfK   
The Q3 JGFR/GfK UK Banking Barometer covering the public’s main financial services providers (MFSP) shows a jump in RBS Group customers, with the Group MFSP share up from 15% to 19%. Overall 91% of adults (unchanged Q3 2013) cite having an MFSP, the highest proportion since Q4 2010, and a big leap from a below-average 83% last quarter.
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