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Welcome to Market Research World
Written by DJS Research Ltd   
Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. The site has been developed and managed by a leading UK market research agency: DJS Research Ltd. However, the website is owned and operated by Research Portals Ltd. The site is run on a not for profit basis, investing earned revenue to improve this resource for all users. We now have over 3,000 different users visiting the site daily, making this one of the largest Market Research Resource Portal sites on the web. Visitors mainly come from the UK or the United States of America. Other visitor traffic comes from various countries including: Ireland, India, South Africa, Germany, Singapore, Hong Kong, China, Spain, Greece, Italy, Canada, Australia, The Netherlands and New Zealand.

Market Research News
 
Millennials Lead The Quest For Mobile-Enabled, Just-In-Time Information
Written by eMarketer   
Consumer demand for instant information underscores the importance of mobile search for marketers

No longer do consumers wait until they are back at a home computer to make plans, buy products and connect with friends—instead, consumers are reaching for their smartphones to take action right in the moment.
Read more...
 
Smartphone Competition Hots Up With Slew Of New Releases
Written by Kantar Worldpanel   
New flagship handsets from HTC and Samsung drive intense competition

The latest smartphone sales data from Kantar Worldpanel ComTech shows Android retained its number one position in the latest 12 weeks*, with 50.1% share, up from 44.6% a year ago.  HTC and Samsung are dominating Android handset market sales, holding 86% share between them.
Read more...
 
Mobile Wallets Have Uphill Climb To Consumer Acceptance
Written by eMarketer   
Security is an obstacle, but so is utility

Will mobile wallets take off in the US? If marketers, carriers and other service providers expect technology that allows mobile phones to act as credit or debit cards to gain wide acceptance, they have a lot of work to do to convince consumers to adopt.
Read more...
 
Top 10 Consumer Trends For 2012: Smartphone Universe
Written by Euromonitor International   
IphoneDisplacing computers worldwide, in 2012, smartphones are reaching out to the lower end of the mass market so expect apps to reflect this.

This piece is the seventh in a weekly series of consumer comments exploring each of the trends Euromonitor International identified in the recent Top 10 Trends for 2012 article.
Read more...
 
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