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Welcome to Market Research World
Written by DJS Research Ltd   
Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. The site has been developed and managed by a leading UK market research agency: DJS Research Ltd. However, the website is owned and operated by Research Portals Ltd. The site is run on a not for profit basis, investing earned revenue to improve this resource for all users. We now have over 3,000 different users visiting the site daily, making this one of the largest Market Research Resource Portal sites on the web. Visitors mainly come from the UK or the United States of America. Other visitor traffic comes from various countries including: Ireland, India, South Africa, Germany, Singapore, Hong Kong, China, Spain, Greece, Italy, Canada, Australia, The Netherlands and New Zealand.
 
Market Research World now has a presence on LinkedIn. The Market Research World Group is a group for the free discussion of market research findings, insights, developments and jobs between market research professionals, students, and those interested in the research industry and employment in it from across the globe. The group can be found here . If you want to talk with industry leaders and professionals from across the spectrum of market research agencies, join now and get involved in the discussion!
 
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Market Research News
 
Inflight Advertising has a Definite Impact on the Purchasing of the Chinese Traveller
Written by JMG-Research   
A sample of 4,516 travellers from Beijing and Shanghai took part in a survey which was conducted in collaboration with the JGM-Research firm in Paris to measure the impact of inflight advertising (press, TV and digital) on the Chinese traveller.
Read more...
 
Ready to Drink Coffee in the United Kingdom
Written by Euromonitor International   
There have been huge developments to RTD (ready to drink) coffee over the last few years, sparking consumer interest through innovation in terms of packaging and the product itself, capitalising upon the convenience trend and the demand for a boost.  With busy lifestyles consumers are looking for something more "adult" than an energy drink, resulting in rapid development.
Read more...
 
The RCA and VisitEngland Reveal Top Ten Racecourses for Customer Experience
Written by VisitEngland   
As racecourses continue to demonstrate what an attractive day out they offer, the Racecourse Association (RCA) has revealed the top ten racecourses in England and Wales for visitor attraction and customer experience, as judged by VisitEngland, the country’s national tourist board.  Racecourses were the first sporting attractions in the country to be assessed and promoted in this way.
Read more...
 
Profits Down - Research Firms Feel The Pinch, Says Plimsoll
Written by Plimsoll   
A study into the profitability of the UK's largest Market Research companies has revealed a widening gap between firms making outstanding profits and those losing money. The latest Plimsoll Analysis found average profit margins have fallen to 6.6% of sales and 220 of UK's top 599 Market Research companies are now running at a loss – a finding that would lead you to believe the industry was suffering with chronic oversupply, rising costs and severe pricing issues. However, the same study has revealed 104 businesses are making record profits.
Read more...
 
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