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Welcome to Market Research World
Written by DJS Research Ltd   
Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. The site has been developed and managed by a UK market research agency: DJS Research Ltd. However, the website is owned and operated by Research Portals Ltd. The site is run on a not for profit basis, investing earned revenue to improve this resource for all users. We now have over 3,000 different users visiting the site daily, making this one of the largest Market Research Resource Portal sites on the web. Visitors mainly come from the UK or the United States of America. Other visitor traffic comes from various countries including: Ireland, India, South Africa, Germany, Singapore, Hong Kong, China, Spain, Greece, Italy, Canada, Australia, The Netherlands and New Zealand.

Market Research News
 
Adidas vs. Nike: “Only the fast will survive”
Written by John Funnell   
Adidas AG on how to drive speed and innovation for retail success.

Herbert Hainer, CEO and Chairman of sporting goods giant Adidas, explains how he is driving the company towards that global no. 1 spot in an exclusive interview for MeetTheBoss.tv.
Read more...
 
Shoppers Respond To Quality Over Price
Written by A&M   
Shoppers across Asia have stated that quality is more influential to their grocery shopping than lower prices, showing consumers value quality even in weak economic climate.

More than 70% of Asia Pacific respondents told Datamonitor that trying new things was 'important' or 'very important' to them, with a comparable two-thirds saying these new experiences were also 'important' or 'very important' in helping to create a feeling of wellness or wellbeing
Read more...
 
Britain's Working Women Go Back To Work In Style
Written by Mintel   
As the first working week of the New Year ends, new research from Mintel finds that more and more women are dressing to impress, as they return to the office in style.

Underlining the renewed emphasis on dressing for the job you want (or the job you want to keep) exclusive consumer research finds one in ten (10%) female workers has bought smarter work clothes in the last 12 months in order to get ahead at work.

And today, as many as one in four (24%) working women say they don't mind paying more for good quality work clothes.
Read more...
 
Affluent Investor Confidence Shows Strong Momentum In 2010
Written by TNS   
TNS Investor Confidence Index Shows Significant Gains and Positive Outlook

According to TNS' Investor Confidence Index, confidence among affluent investors (those with at least $500,000 in investable assets) has continued to increase over the last year.

TNS' Investor Confidence Index rose to 112 in December 2009, compared to its most recent benchmarks of 107 and 101 in July and March of 2009.
Read more...
 

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