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Welcome to Market Research World
Written by DJS Research Ltd   
Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.
 
The site has been developed and managed by a leading UK market research agency: DJS Research Ltd - owners of VoicED (education market research) and Localise (population profiling at a local level). However, the website is owned and operated by Research Portals Ltd. The site is run on a not for profit basis, investing earned revenue to improve this resource for all users. We now have over 900 different users visiting the site daily, making this one of the largest Market Research Resource Portal sites on the web. Visitors mainly come from the UK or the United States of America. Other visitor traffic comes from various countries including: Ireland, India, South Africa, Germany, Singapore, Hong Kong, China, Spain, Greece, Italy, Canada, Australia, The Netherlands and New Zealand.
 
Market Research World now has a presence on LinkedIn. The group can be found here . If you want to talk with industry leaders and professionals from across the spectrum of market research agencies, join now and get involved in the discussion!
 
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Market Research News
 
Psychometric profile reveals expected performance of major party candidates
Written by Praditus   

Clegg and Farage are likely to come across as the least trustworthy in the upcoming TV debates, according to a psychometric and qualitative profiling study from Praditus, the online self-assessment platform. Data revealed that Cameron is likely to come across as too aggressive, with Miliband being one of the most honest, but unable to think on his feet.

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Recipe Pages Are Most Popular Supermarket Content On The image- Sharing Site
Written by Searchmetrics   

A new study of leading UK supermarket websites [1] finds that Tesco.com and Asda.com have the most ‘pinned’ (shared) content on image sharing website, Pinterest.com, which is five years old this month. Recipe pages are among the most commonly pinned supermarket content, with an Asda recipe for a Penguin themed festive cake earning more pins (shares) than any other supermarket web page.

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New research finds that 82% of consumers will switch after bad experience
Written by Eptica   

Not being understood and companies that fail to acknowledge their feelings are the biggest consumer frustrations when dealing with brands through digital channels. 78% of UK consumers surveyed in Eptica research ranked getting a response that either partially, or completely, failed to answer their question in their top two biggest frustrations. 31% said that failure to acknowledge upset or anger was a major issue. The research found that the consequences of this consumer frustration are stark – 82% said they always or often switched supplier if they failed to correct their mistakes.

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Global guidelines launched to safeguard integrity of $10bn online research market
Written by ESOMAR   

The market and social research sector has published guidance for brands and marketers, providing advice and techniques for ensuring the integrity of sample quality used in online research, a growing global market worth nearly $10bn.

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