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The Netherlands Adopts MRS Fair Data Scheme
Written by Market Research Society   

The Centre for Information Based Decision Making & Marketing Research (MOA) – the professional and trade body for market research and data analytics in The Netherlands – has partnered with MRS to introduce the Fair Data accreditation to its members and the wider Dutch market.

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The 2017 M|R Advertising And Marketing SourceBook: A New Resource from Harpeth Marketing
Written by Harpeth Marketing   

Harpeth Marketing has announced today the release of their 11th eBook, the M|R Advertising & Marketing SourceBook, a new, annual guidebook to help firms that want to advertise in the Market Research industry.

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Survey Shows 'Trump' Is The Most Powerful Brand In the World” In Some Categories
Written by Brand Keys   

Donald Trump is 'the most powerful brand in the world,' according to a new national survey by consumer market research firm Brand Keys.

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Focus Pointe Global Unveils Its New Visual Identity
Written by Focus Pointe Global   

Focus Pointe Global (FPG), a large consumer marketing research company with 18 research centers located strategically across the United States, has unveiled a new look, a new website, and an expanded research toolbox.

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SSI and Hawaiian Airlines Launch New Rewards Program
Written by SSI   

SSI and Hawaiian Airlines announced a new rewards program today called Opinions Take Flight.  The program offers HawaiianMiles members the opportunity to earn award miles by participating in surveys and sharing their opinions.

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