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New Managing Director For Chime Insight & Engagement Group
Written by Chime Insight   

Chime Insight & Engagement Group, which includes some of the UK’s leading market research agencies, has today announced the appointment of Pam Armstrong as Managing Director of two of its most successful businesses, Opinion Leader and Chime Insight & Engagement.

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Firefish Wins ESOMAR Research Effectiveness Award
Written by Firefish   

After presenting paper with PayPal at Congress 2016 in New Orleans, Firefish announced as winner.

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Collaborata "Blasts Out Of Beta"
Written by Collaborata   

Collaborata, a new B2B online marketplace that brings buyers and sellers together to crowdfund research projects, is moving out of beta next week as it aims to change how market research is transacted.

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SSI Expands Leading Global B2B Sample
Written by SSI   

SSI has launched a new rewards program called Opinion Check-In exclusively with IHG® Rewards Club to give members who join Opinion Check-In (www.opinioncheckin.com) the opportunity to earn points by participating in surveys and sharing their opinions.

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10 Tips To Improve Effective Customer Feedback Analysis And Drive Online Sales
Written by Kees Wolters, Mopinion   

By Kees Wolters, Mopinion

Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the real insights, to really optimise your online ordering funnels.

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