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Hair Care Market Forecast To Grow CAGR 3.84 Per Cent Between 2013 and 2018
Written by Research on Global Markets   
The global hair care market comprises different categories of products, including: hair straightening and perming products, shampoos and conditioners, hair styling products and hair dyes, utilised mainly by end-consumers as well as salon professionals. Citing a global trend towards increased focus on personal grooming the demand for these items has grown which, in turn, has significantly encouraged the professional hair care market. Given the shifts in consumption patterns the market is expected to grow at a CAGR of 3.84% between 2013 and 2018.
Uniqueness, Social Image & Home Country Origin Important To Consumers For Own Brand Products
Written by Emerald Group Publishing   
With UK supermarket Sainsbury’s recently launching its biggest own-label campaign to date, it is no surprise that its own label sales are continuing to grow at twice the rate of branded goods.  No longer the poor relation, own label food products are the rising stars of supermarket shopping.  So what can brands do to fight back?  New research published in the latest issue of the Journal of Product and Brand Management by global academic publisher, Emerald Group Publishing, reveals just what motivates a customer to change loyalties. And it’s not just the price – social image, perceived quality, and perhaps surprisingly, country of origin all strongly influence consumer buying behaviour.
Research Panel Asia Inc. Recruit New Partners In Indonesia And Successfully Broaden Coverage
Written by Research Panel Asia Inc.   
Research Panel Asia Inc. (RPA) announces launch of Indonesia panel through its online platform surveyon Partners (SOP).
Benchmark Score of 75% Crowns John Lewis As Number One In UK For Mobile Shopping
Written by EPiServer   
John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Amazon UK, according to a new Mobile Commerce 2014 report, published today by EPiServer.  However, the annual study of the UK’s top 20 retailers, now in its third year, also reveals many are struggling to deliver the sophisticated and friction free mobile commerce experience that consumers now expect, reflected by an average score of 47%, compared to 55% in 2013.
Political Issues: Should Brands Get Involved To Build A Long-Term Customer Rapport?
Written by Euromonitor   
With the average consumer exposed to countless adverts per day and consumers becoming less brand loyal, many consumer goods companies look for different ways to build a long term rapport with consumers and involvement in political issues is a growing trend among some. Ben & Jerry’s for example has used its brand to raise awareness of environmental issues, such as damage to the Great Barrier Reef in Australia, while numerous brands that sponsored the Sochi Winter Olympics took a stance against the domestic policies of the Russian government by making their advertising pro-gay rights. While there is potential for some consumers to be alienated and harm brand sales, the benefits of a strong brand identity can outweigh the negatives.
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