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Less Than 20 Per Cent Of Australia’s Baby Boomers Can Afford To Retire
Written by Fujitsu Consulting   
Fewer than 20 per cent of Australia’s baby boomers have adequate superannuation and private insurance cover to fund their health care in retirement, a new study finds.
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Marketing Workshop Appoint Leah Hunt As Marketing Research Associate
Written by Marketing Workshop   
Leah HuntUS-based research and consulting firm Marketing Workshop -MW- has recently announced the hiring of Leah Hunt to the position of Marketing Research Associate. Hunt was assigned to one of MW’s account teams and is currently supporting the team on multiple client initiatives. Leah is not new in to the research industry scene. She has spent her career serving client side since 2008 as Project Manager. Clients have included market-leading companies in the CPG, retail, and food & beverage industries.
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Six Rwandan Women Receive Market Research Society Accreditation
Written by Market Research Society   
On June 17, six young Rwandan women will become Market Research Society (MRS) certified qualitative researchers – the first in the country.  They will receive their accreditation from MRS, the world’s leading research association and provider of market and social research qualifications. Together, the women make up the Girl Research Unit (GRU): an initiative born out of Girl Hub Rwanda – part of a network of Girl Hubs that includes London, Ethiopia and Nigeria. Girl Hub is a strategic collaboration between the UK’s Department for International Development (DFID) and the Nike Foundation that aims to bring ‘the girl effect’ to scale and stop poverty before it starts. The GRU is facilitated by Girl Hub Rwanda together with research agency 2CV.
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Marketing Sciences Appoint Deborah Hall As Associate Director Of Retail Division
Written by Market Sciences   
Deborah HallMarketing Sciences, an agency specialising in quantitative, qualitative, digital and sensory market research, has appointed Deborah Hall as an associate director in its retail division. 
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Family Branding: Establishing Beverage Verticals for Parents and Children
Written by Euromonitor   
Consumer concerns over calorie and sugar content have undoubtedly been a major contributor to shifting consumer beverage choices, particularly in developed markets like the US, UK, and France. These concerns are particularly impactful when it comes to the beverage decisions that parents make for their children. As the current generation of young adults begin to start families, the brands and products purchased for personal consumption will heavily affect the brands and products they will purchase for their children. To that end, several beverage manufacturers are creating children’s lines of premium and healthy adult drinks. But as Rooibee Red Tea discovered in the development of their own Rooibee Roo line, the opinion of the children consuming these beverages cannot be ignored.
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