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Millward Brown Agrees To Acquire Romanian Market Research Firm Daedalus
Written by Millward Brown   

Millward Brown, a global leader in brand, media and communications research, today announced it has signed an agreement to acquire 100 percent of its Romanian partner, Daedalus Consulting S.R.L. and its wholly owned subsidiary Visionwise Consulting S.R.L. (“DAEDALUS”).  With this acquisition, Millward Brown will have increased access to long-term growth opportunities in Romania and will have a direct presence in all major Central/Eastern European markets, including Russia, Poland, Hungary and Czech Republic.

European Smartphone Fragmentation Challenges Status Quo
Written by Kantar Worldpanel   
The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to April 2014, shows increased handset fragmentation across the European smartphone market.  Global brands are facing competition from smaller manufacturers which are vying for position within the lucrative smartphone market.
Brand Keys 2014 Sports Fan Loyalty Index Scores NHL Team Loyalty
Written by Brand Keys   
Gliding through first two rounds and into the conference finals and playoffs of the 2014 Stanley Cup has hockey fans on the edge of their seats. The Stanley Cup – commissioned in 1892 and named for Lord Stanley of Preston, then-Governor General of Canada – is the championship trophy awarded annually to the National Hockey League winner at the conclusion of the finals.
MRS appoints new editor of Impact magazine and
Written by MRS   

Jane Bainbridge is an experienced business journalist specialising in marketing, media and advertising. A former deputy editor of Marketing, she has worked as a freelance writer and editor for the past ten years. She has been a contributor to the Guardian Media Network and written for the nationals including The Independent, The Guardian and The Observer.

The Pineapple Lounge expands team to support growing business
Written by The Pineapple Lounge   
The Pineapple Lounge (TPL) has appointed three new researchers and recruited two field managers to meet client demand for its expertise in the kids, teens and families markets.
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