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Chime Insight & Engagement Group Becomes Latest MRBA Corporate Patron
Written by Chime Insight   

Chime Insight & Engagement Group announced today that it has become a Corporate Patron of the Market Research Benevolent Association (MRBA), the industry’s only independent registered charity.

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MRSís New Northern Ireland Network Selects First Steering Group
Written by Market Research Society   

MRS’s new network in Northern Ireland – which met yesterday for the second time in Belfast – has now selected a steering group to drive the initiative forward.  The group will enable the network to achieve its aims of supporting, promoting and protecting market and social research in Northern Ireland.

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FreshMinds Promotes Catherine Crump To CEO
Written by FreshMinds   

Insight and innovation consultancy, FreshMinds, has promoted Catherine Crump to Chief Executive Officer. Catherine has spent over 10 years at FreshMinds and has a held a number of leadership positions across the business.

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Omnichannel Shopping Today And The American Affluent Shopper
Written by Shullman Research Center   

Consumers' shopping experiences in America and in many places around the world have been revolutionized in recent years. American consumers now have the option of shopping digitally wherever they happen to be, as well as in person at brick-and-mortar stores. This option has changed not only where they shop, but also when and how. Prior to this, American consumers had to walk up and down store aisles looking for what they wanted and often made their purchases during the same visit after seeing and handling the items they were interested in buying. Today that shopping paradigm is just one option, as consumers increasingly shop online using their digital devices 24/7. Also, the benefits of online shopping have changed the experience, because many consumers now divide their shopping into two distinct phases: research — searching for what they want to buy; and then actually buying -- either at a brick-and-mortar store or an online store. Researching and buying the same item are often done at different times (websites don't close at night) and in different places (online or in a store where an item can be seen and touched). Also, it is now very easy for consumers to shop around for the best prices online.

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Could Google Cardboard Be The Future Of Healthcare Market Research?
Written by GKA   

Traditional market research has many benefits, but as we know there are drawbacks too. Bringing participants to one place can make it expensive and time consuming. For healthcare market research in particular, it can sometimes present a physical challenge for respondents who might be ill or have limited mobility. Physicians and other healthcare professionals often have hectic schedules that make it difficult for them to appear in person.

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