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There are 156 entries in this glossary.
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H

Term Definition
Hall Test
During this procedure, a number of repondents are invited to attend a fixed location (traditionally a hall from which the term originates) and then are asked to respond to stimuli, usually individually.
Hedonic Scale
This scale is used to measure the generalised overall views and opinions of a product or service.
Heteroscedasticity
Heteroscendasticity is the term used to express a non-consistant variance during regression analysis.
Homogenous Groups
Groups in which the people or objects are extremely similar if not identical in their characteristics or behaviour.
Homoscendasticity
The opposite of heteroscendasticity. It is used to describe a state of constant variance in regression analysis.
Household
The generic term used to describe every person living in one unit of housing.

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