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There are 156 entries in this glossary.
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O

Term Definition
Observation
Observation is the collection of data through non-verbal means which can stand alone as research on its own or compliment other relevant research. It is the process of recognising and recording relevant objects and happenings.
Observational Methods
These allow the recording of behaviour when it takes place  therefore allowing for the elimination of such errors associated with the recall of behaviour. It allows for the data to be more precise with less margin for error.
Omnibus Surveying
An omnibus survey covers a variety of topics, usually for different clients. The majority of the samples used are generally nationally representative and are made up of people who are in general demand. The charges for this element of research are based upon the size of the questionnaire produced in either space or questions required. It is a form of cost effective quantitative research - clients can share much of the cost of the survey. Questions normally cost around £1,000 each.
Open-Ended Question
A question to which the answer has no definate response.

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