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There are 156 entries in this glossary.
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Term Definition
In research terms, a sample refers to a group of interviewees or respondents who are chosen to represent the population as a whole. The sample provides the data within the market research project.
Secondary Research
Secondary research utilises data sources that already exist. The technique used to collect the information is called desk research (for a definition please see desk research). Using the web or visiting libaries would be two forms of desk research.   
Used in research, semiotics is a type of social description and analysis which places specific emphasis upon an understanding and exploration of the cultural context within which the particular work is taking place.
Social Grade/Socio-Economic Grouping

Socio-economic groupings are a way of separating various sections of society. There are six social grades in the UK socio-economic grouping system. These are:

  • A: Upper middle class. Higher level managers, administrators and  professionals.
  • B: Middle class. Intermediate manager's administrators and professionals.
  • C1: Lower middle class. Supervisory or clerical workers and junior manager's administrators and professionals.
  • C2: Skilled working class. Skilled manual workers.
  • D: Working class. Semi and unskilled manual workers.
  • E: Those at the lowest level of subsistence. State pensioners or widows (no other earnings), casual or lowest grade workers.
Social Research Association
Social Research Association
175 - 185 Gray's Inn Road
London WC1X 8UP
United Kingdom
Tel: 020 7812 0634
Statified Sampling
A sampling procedure which is carried out in two stages. The population is divided into two separate groups, mutually exclusive and collectively exhaustive, and a random sample is taken from each of the two.
The systematic gathering, analysis and elucidation of information about any aspect of study. In reference to market research it specifically applies to the gathering of information through processes such as sampling or interviews with selected candidates, respondents or interviewees.


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