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There are 156 entries in this glossary.
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U

Term Definition
Unbiased Estimator
An unbiased estimator is when the mean of the sample distribution and the estimated distribution is equal.
Unbiased Samples
These are samples that derive from an unbiased source thus ensuring that any sampling error is a result of the randomness and nothing else.
Unidimensional scaling
These are proceedures that  are designed purely to measure only one single attribute of an object or respondent.
Unipolar
This is an ordinal scale which has a positive end and a negative end.
Unstructured observation
Unstructured observation is where a study takes place with an observer or moderator simply watching and taking notes on the behaviour on display.
Unstructured Segmentation
This is the process of market segmentation which uses data and analysis when no previous ideas or views are held regarding the segmentation of that particular market in any way.

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