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Home arrow Library of Research Articles arrow Advertising Research
Advertising Research
icon_article.gif Articles that specifically relate to advertising market research.  
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Date Item Title Author Hits
29 Apr 2009 Market Research Budgets Matthew Santo 5410
08 Dec 2008 Is Advertising Misusing The Power of The Asterisk? By THE SLEDGEHAMMER 9915
26 Nov 2007 Marketing Executives Networking Group (MENG) Releases First Annual Survey of Top Marketing Trends... Anderson Analytics 5862
18 Nov 2007 Survey shows effective call centres are key to winning and keeping Thai customers Synovate 5377
18 Nov 2007 Survey shows effective call centres are key to winning and keeping Thai customers Synovate 5094
05 Nov 2007 Sow Your Targeting Seeds with Green Consumers Simmons Research 5877
01 Nov 2007 Affluent Thais more aware of out-of-home advertising Synovate 5118
31 Oct 2007 China Online Advertising on a Healthy Pulse The Nielsen Company 5112
14 Jun 2007 Advertising Effectiveness Decision Analyst Inc. 27352
15 Dec 2006 Get Paid to Receive Ads Manfred Mareck 14254
14 Sep 2006 How Magazine Advertising Works Guy Consterdine 16697
09 May 2006 How Advertisers Ignore A Major Target At Their Peril Manfred Mareck 11129
20 Feb 2006 Making Your Ads Work Harder B2B International 6946
17 Jan 2006 That's where it's at: implicit effects of advertising SKOPOS 11809
13 Jan 2006 Engaging Content - Does It Improve Advertising Receptivity or Cause Resistance? Manfred Mareck 12035
 
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Results 1 - 15 of 15
  • Branding Research  ( 12 items )
    Articles that discuss branding and in particular how market research can help you to understand brand energy.
  • Business-To-Business Market Research  ( 4 items )
    Articles that cover business-to-business research and how it differs from consumer research. 
  • Charity and Voluntary Research  ( 2 items )
    Research articles related to the charity and voluntary sector.
  • Commissioning Research  ( 4 items )
    If you are research buyer or client these articles will be of interest. They cover how to write a research brief and things to consider when selecting a research agency.
  • Consumer Research  ( 5 items )
    Articles that discuss Consumer Research and Insights,and Research Performance plus more
  • Customer Satisfaction Research  ( 6 items )
    If you want to learn about conducting customer satisfaction research this is the place to look. 
  • Data Analysis Software  ( 5 items )
    Articles that discuss the use of software packages for analysing research data.
  • Designing and Conducting Research  ( 12 items )
    The articles in this section give various advice in relation to producing research tools; whether it be designing a questionnaire, topic guide or other research instrument.   
  • Desk Research  ( 1 items )
    Desk Research is often described as the "forgotten art within market research". It is something that researchers should undertake on all projects. The articles here will assist with the process.
  • Employee Research  ( 12 items )
    Parmount to all companies are employees. Keeping them happy, loyal and motivated is a must. The articles in this section illustrate the benefits of employee research and how a successful programme can be implemented.
  • Industrial Research  ( 6 items )
    Articles that relate to industrial research.
  • Marketing  ( 14 items )
    These articles relate specifically to marketing - how it can be conducted and the advantages and disadvantages of each methodology.
  • Market Research Careers  ( 7 items )
    Articles that relate to specific jobs in market research.
  • Media Research  ( 11 items )
    If you are interested in the media and specifically media research you will find this section interesting.  
  • Mobile Research  ( 1 items )
    Articles that specifically relate to mobile market research.
  • Mystery Shopping  ( 1 items )
    With so many similar products be offered by different companies, "service" has become paramount. After a company understands what a customer expects (customer satisfaction research), it then needs to measure whether this service is being delivered, hence Mystery Shopping. The articles here cover the technique.  
  • Online Internet Marketing  ( 15 items )
    Covers many key areas in relation to online marketing these include pay per click advertising, direct and viral email marketing, search engine marketing, search engine optimisation and link building.
  • Online Research  ( 15 items )
    The future of research? Various articles here cover online research.  
  • Pricing Research  ( 2 items )
    Information about conducting pricing research.
  • Quantitative Research  ( 3 items )
    Information that relates to quantitative research.
  • Qualitative Research  ( 17 items )
    Various articles to do with qualitative research.
  • Social Networking  ( 1 items )
    Articles that relate to Social Networking
  • Segmentation  ( 2 items )
    Articles that relate to segmentation analysis.

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