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Branding Research
icon_article.gif Articles that discuss branding and in particular how market research can help you to understand brand energy.
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Date Item Title Author Hits
16 Jul 2010 eConceptTest helps Businesses Find The Right Product For The Right People More Efficiently eDigital Research 3553
10 Jul 2009 Firms That Build Brand Value Will Be Recession Survivors Millward Brown 5368
11 May 2009 Brandz Top 100 Most Valuable Global Brands Now Worth $2 Trillion Millward Brown 4931
12 Nov 2008 Young Adults Eager To Engage With Brands Online Synovate 7755
12 Nov 2008 The Power Of Packaging Millward Brown 25826
27 Oct 2008 Global Reputation Study Ranking 50 Countries GfK NOP 7846
18 Sep 2006 Positioning Jerry W. Thomas 25008
20 Jun 2006 What's In A Name? B2B International 9344
20 Jun 2006 Brands - How Much Are They Worth? B2B International 25988
07 Feb 2006 Differentiation: Are Product, Brand And Service Still Enough Daniel Park 31474
04 Jun 2005 Understanding Brand Energy Peter Hutton 46020
02 Jun 2005 Managing the Brand for Outstanding Performance Peter Hutton 37923
 
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Results 1 - 12 of 12
  • Advertising Research  ( 15 items )
    Articles that specifically relate to advertising market research.  
  • Business-To-Business Market Research  ( 4 items )
    Articles that cover business-to-business research and how it differs from consumer research. 
  • Charity and Voluntary Research  ( 2 items )
    Research articles related to the charity and voluntary sector.
  • Commissioning Research  ( 4 items )
    If you are research buyer or client these articles will be of interest. They cover how to write a research brief and things to consider when selecting a research agency.
  • Consumer Research  ( 5 items )
    Articles that discuss Consumer Research and Insights,and Research Performance plus more
  • Customer Satisfaction Research  ( 6 items )
    If you want to learn about conducting customer satisfaction research this is the place to look. 
  • Data Analysis Software  ( 5 items )
    Articles that discuss the use of software packages for analysing research data.
  • Designing and Conducting Research  ( 12 items )
    The articles in this section give various advice in relation to producing research tools; whether it be designing a questionnaire, topic guide or other research instrument.   
  • Desk Research  ( 1 items )
    Desk Research is often described as the "forgotten art within market research". It is something that researchers should undertake on all projects. The articles here will assist with the process.
  • Employee Research  ( 12 items )
    Parmount to all companies are employees. Keeping them happy, loyal and motivated is a must. The articles in this section illustrate the benefits of employee research and how a successful programme can be implemented.
  • Industrial Research  ( 6 items )
    Articles that relate to industrial research.
  • Marketing  ( 14 items )
    These articles relate specifically to marketing - how it can be conducted and the advantages and disadvantages of each methodology.
  • Market Research Careers  ( 7 items )
    Articles that relate to specific jobs in market research.
  • Media Research  ( 11 items )
    If you are interested in the media and specifically media research you will find this section interesting.  
  • Mobile Research  ( 1 items )
    Articles that specifically relate to mobile market research.
  • Mystery Shopping  ( 1 items )
    With so many similar products be offered by different companies, "service" has become paramount. After a company understands what a customer expects (customer satisfaction research), it then needs to measure whether this service is being delivered, hence Mystery Shopping. The articles here cover the technique.  
  • Online Internet Marketing  ( 15 items )
    Covers many key areas in relation to online marketing these include pay per click advertising, direct and viral email marketing, search engine marketing, search engine optimisation and link building.
  • Online Research  ( 15 items )
    The future of research? Various articles here cover online research.  
  • Pricing Research  ( 2 items )
    Information about conducting pricing research.
  • Quantitative Research  ( 3 items )
    Information that relates to quantitative research.
  • Qualitative Research  ( 17 items )
    Various articles to do with qualitative research.
  • Social Networking  ( 1 items )
    Articles that relate to Social Networking
  • Segmentation  ( 2 items )
    Articles that relate to segmentation analysis.

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