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Home arrow Library of Research Articles arrow Designing and Conducting Research
Designing and Conducting Research
icon_article.gif The articles in this section give various advice in relation to producing research tools; whether it be designing a questionnaire, topic guide or other research instrument.   
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Date Item Title Author Hits
13 Jan 2013 Paid Market Research - Focus Groups, Depth Interviews & Surveys DJS Research Ltd 3262
08 Mar 2010 Initiating and Managing Employee Research Karole Friemann 5015
07 Aug 2007 Need a Translation? Top Tips for Buying Language Services Katharine Marr 5029
28 Jun 2007 A Cost-Effective Alternative To Online Surveys Ingrid Christophersen 8576
17 Jan 2007 Can Marketing Managers Trust Traditional Market Research? Mike T. Davis 8127
13 Sep 2006 10 Steps Towards Designing a Questionnaire Juliet Mumford 49799
29 Aug 2006 Reconstructing Market Research for the 21st Century Peter Hutton 9840
07 Feb 2006 Good & bad in Questionnaire Design B2B International 34767
01 Aug 2005 Survey Honesty - A Reality Check Synovate 22133
13 Jul 2005 The Dangers of Poorly Done Research Dr. Van Bennekom 11162
12 Jul 2005 How Question Format Affects Survey Data Analysis Dr. Van Bennekom 19117
06 Jul 2005 Do Market Research Agencies Really Understand Their Clients? Susan Rogers 6922
 
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Results 1 - 12 of 12
  • Advertising Research  ( 15 items )
    Articles that specifically relate to advertising market research.  
  • Branding Research  ( 12 items )
    Articles that discuss branding and in particular how market research can help you to understand brand energy.
  • Business-To-Business Market Research  ( 4 items )
    Articles that cover business-to-business research and how it differs from consumer research. 
  • Charity and Voluntary Research  ( 2 items )
    Research articles related to the charity and voluntary sector.
  • Commissioning Research  ( 4 items )
    If you are research buyer or client these articles will be of interest. They cover how to write a research brief and things to consider when selecting a research agency.
  • Consumer Research  ( 5 items )
    Articles that discuss Consumer Research and Insights,and Research Performance plus more
  • Customer Satisfaction Research  ( 6 items )
    If you want to learn about conducting customer satisfaction research this is the place to look. 
  • Data Analysis Software  ( 5 items )
    Articles that discuss the use of software packages for analysing research data.
  • Desk Research  ( 1 items )
    Desk Research is often described as the "forgotten art within market research". It is something that researchers should undertake on all projects. The articles here will assist with the process.
  • Employee Research  ( 12 items )
    Parmount to all companies are employees. Keeping them happy, loyal and motivated is a must. The articles in this section illustrate the benefits of employee research and how a successful programme can be implemented.
  • Industrial Research  ( 6 items )
    Articles that relate to industrial research.
  • Marketing  ( 14 items )
    These articles relate specifically to marketing - how it can be conducted and the advantages and disadvantages of each methodology.
  • Market Research Careers  ( 7 items )
    Articles that relate to specific jobs in market research.
  • Media Research  ( 11 items )
    If you are interested in the media and specifically media research you will find this section interesting.  
  • Mobile Research  ( 1 items )
    Articles that specifically relate to mobile market research.
  • Mystery Shopping  ( 1 items )
    With so many similar products be offered by different companies, "service" has become paramount. After a company understands what a customer expects (customer satisfaction research), it then needs to measure whether this service is being delivered, hence Mystery Shopping. The articles here cover the technique.  
  • Online Internet Marketing  ( 15 items )
    Covers many key areas in relation to online marketing these include pay per click advertising, direct and viral email marketing, search engine marketing, search engine optimisation and link building.
  • Online Research  ( 15 items )
    The future of research? Various articles here cover online research.  
  • Pricing Research  ( 2 items )
    Information about conducting pricing research.
  • Quantitative Research  ( 3 items )
    Information that relates to quantitative research.
  • Qualitative Research  ( 17 items )
    Various articles to do with qualitative research.
  • Social Networking  ( 1 items )
    Articles that relate to Social Networking
  • Segmentation  ( 2 items )
    Articles that relate to segmentation analysis.

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