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Marketing
icon_article.gif These articles relate specifically to marketing - how it can be conducted and the advantages and disadvantages of each methodology.
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Date Item Title Author Hits
24 Jul 2013 The Power of Referrals - Word of Mouth Marketing Goes Viral Emerald Insight 2253
24 Sep 2009 Measuring Emotions GfK 5350
22 Sep 2009 Face-To-Face Discussion Still Preferred Marketing Interactive 5280
18 Aug 2009 Who Controls Twitter? Echo Research 5705
19 May 2009 Marketers Reveal Their Response To The Recession B2B International 4234
23 Jan 2009 Marketing Executives Networking Group (MENG) Releases Annual Study - Top Marketing Trends for 2009 Anderson Analytics 4598
03 Jan 2008 New Product Sales Forecasting Jerry W Thomas 10254
14 Feb 2006 The Consumer Perspective of Direct Marketing Direct Marketing Assoc 10460
14 Feb 2006 Silent Calls Research 2005 Direct Marketing Assoc 5846
18 Jan 2006 Direct Marketing Expenditure Trends 2005 Direct Marketing Assoc 8831
17 Jan 2006 The National Email Benchmarking Report Direct Marketing Assoc 5968
13 Jan 2006 Economic Impact Analysis 2005 Direct Marketing Assoc 5841
13 Jan 2006 Door Drops: The Right Environment Direct Marketing Assoc 7343
12 Aug 2005 Understanding Field Marketing NOP World 14509
 
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Results 1 - 14 of 14
  • Advertising Research  ( 15 items )
    Articles that specifically relate to advertising market research.  
  • Branding Research  ( 12 items )
    Articles that discuss branding and in particular how market research can help you to understand brand energy.
  • Business-To-Business Market Research  ( 4 items )
    Articles that cover business-to-business research and how it differs from consumer research. 
  • Charity and Voluntary Research  ( 2 items )
    Research articles related to the charity and voluntary sector.
  • Commissioning Research  ( 4 items )
    If you are research buyer or client these articles will be of interest. They cover how to write a research brief and things to consider when selecting a research agency.
  • Consumer Research  ( 5 items )
    Articles that discuss Consumer Research and Insights,and Research Performance plus more
  • Customer Satisfaction Research  ( 6 items )
    If you want to learn about conducting customer satisfaction research this is the place to look. 
  • Data Analysis Software  ( 5 items )
    Articles that discuss the use of software packages for analysing research data.
  • Designing and Conducting Research  ( 12 items )
    The articles in this section give various advice in relation to producing research tools; whether it be designing a questionnaire, topic guide or other research instrument.   
  • Desk Research  ( 1 items )
    Desk Research is often described as the "forgotten art within market research". It is something that researchers should undertake on all projects. The articles here will assist with the process.
  • Employee Research  ( 12 items )
    Parmount to all companies are employees. Keeping them happy, loyal and motivated is a must. The articles in this section illustrate the benefits of employee research and how a successful programme can be implemented.
  • Industrial Research  ( 6 items )
    Articles that relate to industrial research.
  • Market Research Careers  ( 7 items )
    Articles that relate to specific jobs in market research.
  • Media Research  ( 11 items )
    If you are interested in the media and specifically media research you will find this section interesting.  
  • Mobile Research  ( 1 items )
    Articles that specifically relate to mobile market research.
  • Mystery Shopping  ( 1 items )
    With so many similar products be offered by different companies, "service" has become paramount. After a company understands what a customer expects (customer satisfaction research), it then needs to measure whether this service is being delivered, hence Mystery Shopping. The articles here cover the technique.  
  • Online Internet Marketing  ( 15 items )
    Covers many key areas in relation to online marketing these include pay per click advertising, direct and viral email marketing, search engine marketing, search engine optimisation and link building.
  • Online Research  ( 15 items )
    The future of research? Various articles here cover online research.  
  • Pricing Research  ( 2 items )
    Information about conducting pricing research.
  • Quantitative Research  ( 3 items )
    Information that relates to quantitative research.
  • Qualitative Research  ( 17 items )
    Various articles to do with qualitative research.
  • Social Networking  ( 1 items )
    Articles that relate to Social Networking
  • Segmentation  ( 2 items )
    Articles that relate to segmentation analysis.

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