Join Our Newsletter





Events Calendar

« < June 2017 > »
S M T W T F S
28 29 30 31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 1
Media Research
icon_article.gif If you are interested in the media and specifically media research you will find this section interesting.  
Filter     Order     Display # 
Date Item Title Author Hits
02 Jan 2007 Is Anybody Out There? Manfred Mareck 4179
15 Dec 2006 Engagement or Just another ROI? Manfred Mareck 4282
14 Sep 2006 Routes to Success for B2B Publishers' Websites Guy Consterdine 7315
09 May 2006 Engagement - The New Metric for Media Research or Just Another Buzz Word? Manfred Mareck 8585
29 Nov 2005 Single Source or Fusion - An Atlantic Devide? Manfred Mareck 6516
09 Nov 2005 A Global Medium in Search of Global Measurement Standards Manfred Mareck 5198
08 Nov 2005 Mood Segmentation Manfred Mareck 7506
06 Nov 2005 Worldwide Readership Symposium 2005 Manfred Mareck 6879
25 Jun 2005 Proving the Power of Print Guy Consterdine 5812
25 Jun 2005 Magazines are Natural Partners for Other Media Channels Guy Consterdine 7395
25 Jun 2005 Distributing Print Exposures Through Time Guy Consterdine 6701
 
<< Start < Prev 1 Next > End >>
Results 1 - 11 of 11
  • Advertising Research  ( 15 items )
    Articles that specifically relate to advertising market research.  
  • Branding Research  ( 12 items )
    Articles that discuss branding and in particular how market research can help you to understand brand energy.
  • Business-To-Business Market Research  ( 4 items )
    Articles that cover business-to-business research and how it differs from consumer research. 
  • Charity and Voluntary Research  ( 2 items )
    Research articles related to the charity and voluntary sector.
  • Commissioning Research  ( 4 items )
    If you are research buyer or client these articles will be of interest. They cover how to write a research brief and things to consider when selecting a research agency.
  • Consumer Research  ( 5 items )
    Articles that discuss Consumer Research and Insights,and Research Performance plus more
  • Customer Satisfaction Research  ( 6 items )
    If you want to learn about conducting customer satisfaction research this is the place to look. 
  • Data Analysis Software  ( 5 items )
    Articles that discuss the use of software packages for analysing research data.
  • Designing and Conducting Research  ( 12 items )
    The articles in this section give various advice in relation to producing research tools; whether it be designing a questionnaire, topic guide or other research instrument.   
  • Desk Research  ( 1 items )
    Desk Research is often described as the "forgotten art within market research". It is something that researchers should undertake on all projects. The articles here will assist with the process.
  • Employee Research  ( 12 items )
    Parmount to all companies are employees. Keeping them happy, loyal and motivated is a must. The articles in this section illustrate the benefits of employee research and how a successful programme can be implemented.
  • Industrial Research  ( 6 items )
    Articles that relate to industrial research.
  • Marketing  ( 14 items )
    These articles relate specifically to marketing - how it can be conducted and the advantages and disadvantages of each methodology.
  • Market Research Careers  ( 7 items )
    Articles that relate to specific jobs in market research.
  • Mobile Research  ( 1 items )
    Articles that specifically relate to mobile market research.
  • Mystery Shopping  ( 1 items )
    With so many similar products be offered by different companies, "service" has become paramount. After a company understands what a customer expects (customer satisfaction research), it then needs to measure whether this service is being delivered, hence Mystery Shopping. The articles here cover the technique.  
  • Online Internet Marketing  ( 15 items )
    Covers many key areas in relation to online marketing these include pay per click advertising, direct and viral email marketing, search engine marketing, search engine optimisation and link building.
  • Online Research  ( 15 items )
    The future of research? Various articles here cover online research.  
  • Pricing Research  ( 2 items )
    Information about conducting pricing research.
  • Quantitative Research  ( 3 items )
    Information that relates to quantitative research.
  • Qualitative Research  ( 17 items )
    Various articles to do with qualitative research.
  • Social Networking  ( 1 items )
    Articles that relate to Social Networking
  • Segmentation  ( 2 items )
    Articles that relate to segmentation analysis.

Polls

How important is market research to start-ups in the current economic climate?
 

RSS Feeds

Subscribe Now