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Home arrow Library of Research Articles arrow Online Internet Marketing
Online Internet Marketing
icon_article.gif Covers many key areas in relation to online marketing these include pay per click advertising, direct and viral email marketing, search engine marketing, search engine optimisation and link building.
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Date Item Title Author Hits
17 Aug 2009 Fish Where The Fish Are MKT 2595
27 Oct 2008 Nielsen Online Forms Joint Venture to Measure Internet Usage and Growth in China Nielsen 3182
03 Mar 2006 Pay Per Click Marketing Does It Work For Industrial Companies? Payton Wolfe 6690
03 Mar 2006 Campaign Strategy For Paid Placement Thomson Chemmanoor 5374
03 Mar 2006 Inside Tips On Creating A Successful Landing Page Joe Balestrino 4576
21 Jan 2006 Valuable Marketing Lesson Happened During A PPC Test Tom Beal 4090
21 Jan 2006 Microsoft And PPC Advertising Not Quite A Flirt Anymore DJS Research Ltd. 4311
14 Jan 2006 Organic Natural Search Engine Optimization Vs PPC Search Engine Advertising Matt Hockin 4775
14 Jan 2006 PPC Management Starts With A Great Keyword List Darren Yates 21605
14 Jan 2006 Google Adwords Writing Compact Yet Stylish Riki Trafford 6150
14 Jan 2006 How To Win The War of Pay Per Click Advertising Raamakant S 4236
09 Jan 2006 Can Pay Per Click Still Deliver Profits For Advertisers Robert Hartness 4126
04 Jan 2006 Pay Per Click Is It for You DJS Research Ltd. 4158
04 Jan 2006 Google Onsite Advertiser Let The Bidding Wars Begin Martin Lemieux 8226
16 Jun 2005 Pay Per Click Advertisers Save Money During Site Downtime DJS Research Ltd. 6489
 
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Results 1 - 15 of 15
  • Advertising Research  ( 15 items )
    Articles that specifically relate to advertising market research.  
  • Branding Research  ( 12 items )
    Articles that discuss branding and in particular how market research can help you to understand brand energy.
  • Business-To-Business Market Research  ( 4 items )
    Articles that cover business-to-business research and how it differs from consumer research. 
  • Charity and Voluntary Research  ( 2 items )
    Research articles related to the charity and voluntary sector.
  • Commissioning Research  ( 4 items )
    If you are research buyer or client these articles will be of interest. They cover how to write a research brief and things to consider when selecting a research agency.
  • Consumer Research  ( 5 items )
    Articles that discuss Consumer Research and Insights,and Research Performance plus more
  • Customer Satisfaction Research  ( 6 items )
    If you want to learn about conducting customer satisfaction research this is the place to look. 
  • Data Analysis Software  ( 5 items )
    Articles that discuss the use of software packages for analysing research data.
  • Designing and Conducting Research  ( 12 items )
    The articles in this section give various advice in relation to producing research tools; whether it be designing a questionnaire, topic guide or other research instrument.   
  • Desk Research  ( 1 items )
    Desk Research is often described as the "forgotten art within market research". It is something that researchers should undertake on all projects. The articles here will assist with the process.
  • Employee Research  ( 12 items )
    Parmount to all companies are employees. Keeping them happy, loyal and motivated is a must. The articles in this section illustrate the benefits of employee research and how a successful programme can be implemented.
  • Industrial Research  ( 6 items )
    Articles that relate to industrial research.
  • Marketing  ( 14 items )
    These articles relate specifically to marketing - how it can be conducted and the advantages and disadvantages of each methodology.
  • Market Research Careers  ( 7 items )
    Articles that relate to specific jobs in market research.
  • Media Research  ( 11 items )
    If you are interested in the media and specifically media research you will find this section interesting.  
  • Mobile Research  ( 1 items )
    Articles that specifically relate to mobile market research.
  • Mystery Shopping  ( 1 items )
    With so many similar products be offered by different companies, "service" has become paramount. After a company understands what a customer expects (customer satisfaction research), it then needs to measure whether this service is being delivered, hence Mystery Shopping. The articles here cover the technique.  
  • Online Research  ( 15 items )
    The future of research? Various articles here cover online research.  
  • Pricing Research  ( 2 items )
    Information about conducting pricing research.
  • Quantitative Research  ( 3 items )
    Information that relates to quantitative research.
  • Qualitative Research  ( 17 items )
    Various articles to do with qualitative research.
  • Social Networking  ( 1 items )
    Articles that relate to Social Networking
  • Segmentation  ( 2 items )
    Articles that relate to segmentation analysis.

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