Doing Business in Brazil, Russia, India, China (BRIC)
Experian Simmons’ FOIS Summit Can Help
A&E, NASCAR, Facebook® among marketing presenters at upcoming Future of Information Summit 2007
Fort Lauderdale, Fla. – January 3, 2007 – Brazil, Russia, India, and China (BRIC) make up 43 percent of the world’s population and are expected to be a dominant source of global economic growth in the next 20 years, according to industry experts. Marketing to the BRIC countries is just one of numerous topics to be discussed at the fourth annual Future of Information Summit (FOIS) presented by Experian Simmons on January 18, 2007, at the world-famous Waldorf-Astoria in New York City.
“Clearly, sellers who want to penetrate the vast BRIC markets must understand their very different cultures, traditions and value sets,” said Geoff Wicken, FOIS speaker and product development director for Global TGI, a global network of single-source market research surveys. “Designing branding strategies that work in the BRICs’ diverse markets is a daunting task and the challenges confronting brand owners and advertisers are enormous. But so are potential profits.”
The theme of the upcoming conference is Bridging Marketing Art and Science in a Consumer-Centric World. Featuring a speaking roster of top marketing executives from A&E, NASCAR, Facebook® and Time, Inc., the summit provides attendees with a first-hand look into the minds of some of today’s most accomplished marketers and the methods they use to make their strategies work:
Andrew Zolli, forecaster, strategist and founder of Z+Partners, will deliver the keynote address on The breakthrough habit: Power tools for the participation revolution. In the midst of a participation revolution, individuals are using digital networks to reshape products, services, media, brands and even markets to their liking, while new demographic forces are reshaping society as a whole.
- A& E – Theresa Pepe, director of advertising and research sales for A&E: Media and advertisers, feel the love: Engagement is not a new concept - it's a reality. Pepe will discuss the research insights and unique approach that A&E TV network uncovered to enhance the overall effectiveness of their advertising within key media properties, with respect to key advertising measures – including engagement.
- Time, Inc. – Betsy Frank, chief research and insight officer for Time, Inc.: The business and the brand: Sports Illustrated study of the avid sports fan universe. Frank will speak about a recent Sports Illustrated study conducted among 4,700 avid male sports fans. The study was designed to understand differences and similarities in attitudes, behavior, media usage/engagement and spending on sports in order to create new content across S.I.’s multi-platform media properties.
- NASCAR – Brian Moyer, director of market and media research for NASCAR: NASCAR and the evolution of its consumer research efforts. Moyer will detail how NASCAR introduced consumer research to propel and transform the sport during the past decade from a southern regional sport into the number two rated regular season sport on television with more Fortune 500 company involvement than any other sport.
- Facebook® – Mike Murphy, chief revenue officer of Facebook: The power of sharing in social media. Murphy will lead a discussion of how social media has become the new utility for consumers to share information and recommendations, and best practices on how brand marketers can make positive connections with consumers in this new environment and capitalize on its viral potential.
- Author Greg Stuart – What sticks: Why most advertising fails and how to guarantee yours succeeds. Stuart will share insights from his book and discuss his unique perspectives in quantifying what works and what doesn’t.
- RPA – David Berne, SVP, director of strategic planning for RPA: The power of an engaging idea: Honda Element and all of its friends. Berne will discuss RPA’s award-winning campaign for the Honda Element that has successfully incorporated viral media channels, allowing consumers to be active and voluntary participants in the actual experience and dissemination of advertising.
Registration for FOIS 2007 is now open at www.smrb.com. For more information, please contact Kym Kulle at
About Experian Simmons
Experian Simmons, a business unit of Experian® Group Ltd. (LSE:EXPN) www.experian.com has been a leading chronicler of the American consumer for over 50 years. From the products that all Americans buy and the brands they prefer, to their Internet shopping behaviors, attitudes, lifestyles and media that they use. Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons’ samples include the largest representation of all Americans, including, Hispanic, African-American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America’s consumers.
About TGI Global
The Global TGI network operates single-source consumer and media studies in over 50 countries worldwide. Used by brand owners, media owners and agencies, it measures consumers' product and brand usage, media consumption and attitudes, based on large samples - over 700,000 respondents annually worldwide. A typical survey will cover around 4,000 brands and 500 product categories.
TGI was originally developed in the UK by BMRB, one of the UK's leading marketing research companies. The first survey was conducted in 1969 and for the past 37 years BMRB has continued to market the service in Great Britain. BMRB is part of the KMR Group, which markets TGI globally.
KMR Group is a division of the Millward Brown Group, part of Kantar, WPP’s insight, information and consultancy division. For more information, visit www.kmr-group.com