Unveiling the secret of happiness
Renowned happiness expert Richard Reeves is to speak at the MRS annual conference in March, it has been revealed.
Author of the much-publicised ‘Happy Mondays’, journalist and broadcaster Reeves will take the opening keynote slot on day two of Research 2007, the next 50 years - Friday 23 March. Drawing on his expertise as a ‘happiness specialist’, he will share with delegates the secrets of a happy workforce, and the power of research in exploring what makes people tick. As a specialist in work and organisational change, Reeves’ innovative ideas are expected to engage conference attendees from across sectors into reviewing their own work practices for the better.
Chair of Research 2007 Programme Team Kevin McLean explains: “Nothing is more critical to a successful business than the happiness of its workforce. It may sound trite, but inspiring your people to go that extra mile can make the difference between leading your sector and falling to the bottom of it. Richard Reeves has carved a career out of his understanding and promotion of happiness – but what’s even more inspiring for us at Conference is the power that research has to play in this process. It’s going to be an exciting session.”
Richard’s keynote address will be followed by ‘The Pursuit of Happiness’ – a paper by Sheila Keegan, Director, Campbell Keegan, which will discuss her experience of visiting Bhutan - the happy capital of the world. She will deliver the results of Campbell Keegan’s extensive research into people’s sense of wellbeing, happiness and security in relation to money, and will hold up Bhutan’s policy of Gross National Happiness (GNH) as basis for business learning and development.
Co-Chair Neil Swan adds: “It’s astonishing to think that Bhutan, isolated from the world until the 1960s and with a strong Buddhist tradition defining its philosophy, is so far advanced of the rest of the world in this crucial business driver. Sheila Keegan’s paper will give us all good food for thought – and supports Research 2007’s aim of providing insight and brand-new ideas as the basis of new ways of thinking in business.”
The third paper to be presented in this ‘Happiness and Ethics’ session is Chris Davies, Managing Director, and Corrine Moy, Director of Marketing Services, GfK NOP, who will discuss the dawn of the ’ethical brand’ and the opportunities that this phenomenon presents to businesses across sectors.
Research 2007, the next 50 years is running from 21-23 March 2006 at the Hilton Brighton Metropole. To pre-book tickets please visit www.research-live.com or contact James Coyle on 020 7566 1852 or email
. Delegates booking their conference tickets before 8 January 2007 qualify for a special ‘Early Bird Discount.’ Concessions are also available.