ESOMAR WORLD RESEARCH CONFERENCE – VALENCIA
19 – 21 FEBRUARY 2007
The changing face of retailing is starting to drive a new culture of research amongst retailers. Retailers are using research to uncover insights into consumer shopping behaviour, explore the shopping experience and drive customer loyalty.
These areas are all under discussion at the third retail conference organised by world research organisation ESOMAR. The conference in Valencia, 19 -21 February 2007, will take an in depth look at retailing and, in particular, the power of research in the sector.
“The last 10 years has seen significant change in the retail sector – not only in the development of Internet shopping, but also in the growth of global retail brands countered by consumer’s ethical shopping concerns. Retailers want to understand the balance between global and local issues and more particularly what drives consumer purchasing patterns. Objective, reliable data and insight has a vital role to play,” said Véronique Jeannin, Director General of ESOMAR.
At the heart of the conference is the importance of effective decision making in retail, particularly to address the needs of segmented consumer groups.
“Retailers are using innovation, particularly to address the needs of different groups of shoppers and build store loyalty,” said conference committee chair Jos De Winter, Consumer and Market Knowledge Manager at Procter & Gamble Europe.
“We are seeing retailers optimising their store portfolio, experimenting with new store formats, bringing added value to consumers with extended benefits and undertaking community projects. It is more important than ever for retailers to understand not just the purchasing patterns of their own customers but to have an overview of the whole retail scene and to understand the underlying attitudes of existing and potential customers.”
The conference will explore retailing issues which are highly relevant to the changing market given the growth of the Internet, shift in the balance of power from manufacturers to retailers, rise of the retail brand, emergence of retail markets, such as India and China, and expansion of the discount sector. Key note speakers include representatives from major retailers such as Marks & Spencer, manufacturers including Procter & Gamble and Sara Lee, and researchers such as Ipsos MORI and AC Nielsen.
“Conference papers have been selected which demonstrate a strong business case – where research has been used to drive business growth. Our aim is that each delegate will take away real insight into what they can do differently in their own company,” Jos De Winter stated.
For further information on Retail 2007, please go to ESOMAR website: www.esomar.org