ACNielsen China Establishes Leisure & Travel Industry Practice Group
Headed by Dr Grace Pan
January 16th 2007 – Shanghai
The global leading research company ACNielsen announced the establishment of an Industry Practice Group (IPG) for Leisure and Travel research in China, to be spearheaded by Dr. Grace Pan.
Dr Pan’s appointment is made at a time when China is quickly emerging as one of the world’s major leisure and tourism destinations.
“The establishment of ACNielsen’s Leisure and Travel IPG is aimed at helping domestic and global travel operators uncover business opportunities in both inbound and outbound travel, via a full range of marketing and consumer research for companies making forays into the China market,” commented Mr Rene Bos, Executive Director, ACNielsen China.
According to figures from the China National Tourism Administration (CNTA) and World Tourism Organisation (WTO), China currently is the fourth inbound tourist destination in the world, receiving more than 46.8 million international travellers.
By the latest estimate, China’s total tourism revenue will reach RMB1.27 trillion, and outbound tourism is estimated to grow by 10 percent annually to 50 million travellers in the coming four years. “Travel and leisure operators need to get into the minds of these 1.3 billion Chinese consumers - especially the emerging middle class in major cities who are quickly adapting to a modern lifestyle and becoming more and more ‘mobile’ - as they are set to capture the opportunities presented by this dynamic sector”, according to Mr Bos.
China’s rising ‘middle class’ has also spurred the growth of sports and entertainment industries. With comparatively higher income and an eye on lifestyle, they are also the main force behind the booming luxury goods market.
“As more businesses are lured by China’s travel, leisure and luxury goods market, demand for market and consumer research has also been increasing”, said Mr Bos. “Clients have expressed needs for robust insights into the changing behaviour and perceptions of the Chinese consumers, in order to fully leverage the growth opportunities”.
Dr Grace Pan, the newly appointed champion of ACNielsen Leisure and Travel IPG, expresses full confidence in the value and benefits the new specialist group will create for clients.
“ACNielsen’s history of leadership in market research and our unique insights have helped clients build competitive advantage in this market and there will be no exceptions for our new leisure and travel group.”
Before joining ACNielsen, Dr. Pan has had nine years’ experience in China outbound travel research, leading major projects in conjunction with various business partners. The projects include the Sino-Australian travel trade, Chinese incentive travel to Australia, and Chinese consumers’ travel intentions to overseas destinations.
Grace, who also has the honorable title of Adjunct Professor at Griffith University (Australia), is based in Shanghai and works for ACNielsen China on a full-time basis.
With the introduction of this new dedicated practice group, ACNielsen will aggressively expand its services to travel and leisure sectors, by providing tracking and in-depth analysis of the travel and spending behaviour of Chinese consumers.
ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 markets, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. To learn more, visit www.acnielsen.com.cn