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VNU Changing Name to The Nielsen Company PDF Print E-mail
Written by ACNielsen   
22 Jan 2007


Newly branded, streamlined company; Focus on innovation and integrated services; Helping clients find clarity in complex markets

Hong Kong, January 22, 2007 – In a move that emphasizes its best-known brand name and
underscores its commitment to create an integrated, streamlined global organization, VNU, the parent
company of well known service brands such as ACNielsen, Nielsen Media Research, BASES in Asia
Pacific and many others globally, announced today it is changing its name to The Nielsen Company.
“Nielsen is one of the great names in the information-services industry,” said David L. Calhoun,
chairman & chief executive officer of The Nielsen Company. “For more than 80 years, the Nielsen
brand has stood for the highest standards of integrity and quality, for independence and objectivity,
and for an unrelenting dedication to helping clients be more successful. The Nielsen name is a
source of pride for everyone in our organization, and it is now the name under which we all will go to

Immediate steps to launch the new branding for the company include the introduction of a new
corporate web site, ( and graphic identity. The new identity will be rolled out
progressively by all Nielsen businesses during 2007.

Mr. Calhoun said that, given the company’s increased focus on marketing and media information
services, Nielsen is a name that more clearly suggests the company’s position and role in the
marketplace. “We are focused more intently than ever on the delivery of truly integrated marketing
and media services that reveal clients’ growth opportunities,” Mr. Calhoun said. “We are uniquely
positioned to provide clients with a complete understanding of consumer behavior, with new insights
into where their markets are headed, and with high-value solutions to their business issues. We will
work more closely together than ever to deliver revolutionary products and services that bring real
clarity to today’s complex markets.”

Mr. Calhoun also said, “Nielsen will be the primary name and branding that will be adopted in every
part of our business. That said, there is no question that the existing identities or brands such as
ACNielsen, Nielsen Media Research, Spectra, Homescan, BASES, Claritas and many others,
including their respective underlying product brands, plus our many Business Media and editorial
identities have tremendous meaning and equity in the marketplace. As we implement our new
branding, we will protect and enhance that equity and link it appropriately to the governing Nielsen

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and
recognized brands in marketing information (ACNielsen), media information (Nielsen Media
Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade
shows. The privately held company has more than 42,000 employees and is active in more than 100
countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

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