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TNS Acquire Retail Forward PDF Print E-mail
Written by TNS   
21 Mar 2007


London, 9th March 2007 – TNS, a world leader in market information, today announces the acquisition of Retail Forward, Inc., in the United States. The addition of Retail Forward to the newly established TNS global practice, TNS Retail and Shopper Insights, will provide significant added momentum to the rapid expansion of TNS’s successful retail and shopper research business. This announcement follows the recent acquisition of Sorensen Associates, "The In-store Research Company®".

A premier management consulting and market research firm, Retail Forward is recognized as the industry thought leader, specializing in innovative retail strategies, in-depth industry intelligence and actionable shopper insights.  A cornerstone of the business is the Retail Forward Intelligence System™, a unique strategic planning and market research tool that monitors the trends, analyses the issues and projects the outlook for retailers and consumer products companies.  The acquisition will significantly strengthen the ability of TNS Retail and Shopper Insights to meet the growing demand for more sophisticated shopper research and consultancy services that can be delivered consistently across multiple markets.

David Lowden, Chief Executive of TNS, said: “This is the second acquisition we have undertaken recently to build up our new global practice – TNS Retail and Shopper Insights. Retail Forward brings deep worldwide industry expertise and professional services to our retail strategy and shopper research offering and we look forward to partnering with the many large companies that are forming ‘shopper insight’ groups.  Once again, we have gained a talented business head – Tom Rubel, President and Chief Executive Officer at Retail Forward – whose knowledge and experience will benefit many TNS clients. 

“As a retail strategist that is consulted by retail industry leaders worldwide, Retail Forward extends our key capabilities in shopper research that include the in-store market information expertise of Sorensen Associates, the purchasing behaviour insights of our Worldpanel service, and the experience in understanding brands and consumer motivation offered by our custom research operations. Only TNS can offer this compelling combination of shopper, manufacturer and retailer insights on a truly global basis.”

TNS is now even better equipped to offer insights and strategies to influence the full spectrum of the “shopper journey” – before shoppers enter a store, as they walk around a store, at the point of purchase, and after they have selected a product for purchase. 

Tom Rubel, President and Chief Executive Officer at Retail Forward, said: “We have provided management consultancy to retailers and merchandise suppliers for more than 40 years. In particular, we have an intimate knowledge of the business processes that are critical to retailers’ success. I am confident we can bring new depth and breadth to TNS’s new global practice.”

TNS Retail and Shopper Insights will link all three parties involved in a retail purchase – shopper, manufacturer and retailer.  Retailers and manufacturers will achieve greater understanding of consumer needs and will be able to engage more actively with each other to drive mutual growth and profitability.

About TNS:
TNS is a global market insight and information group.

Our strategic goal is to be recognised as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.

As industry thought leaders, our people deliver innovative thinking and excellent service to global organisations and local clients worldwide.  We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.

We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management.  We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.

TNS is the sixth sense of business.

About Retail Forward Inc. (
Retail Forward, Inc. is a global management consulting firm specializing in strategies and insight to help retailers and their suppliers grow sales and profits. The company's syndicated research and executive development program known as the Retail Forward Intelligence System™, provides clients with an authoritative perspective on the retail and consumer products industries.


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