TNS SPORT LAUNCHES ASIA SOCCERSCOPE SERVICE
21st March 2007: London, UK. TNSSport, the world’s leading sports research company, announced today that it has launched Asia Soccercope. This will be the first dedicated, syndicated football-tracking product in Asia and follows the successful development of Euro Soccerscope.
Asia Soccerscope will measure league popularity and the cut through of sponsorship in both domestic and international football competitions. The service will cover five markets in the region including China, Japan, Thailand, Malaysia and Korea. Soccerscope tracks the attitudes of football followers to sponsors and their products, the media and key issues surrounding the world’s most popular sport.
Richard Ames, Managing Director, TNSSport said, "The Asian football market is buoyant. Domestic and international leagues are increasingly popular, particularly the Premier League which has excellent reach across the region. This means that domestic football sponsors are getting exposure on an international scale. Asia Soccerscope will complement our Euro Soccerscope service enabling the popularity of the world’s biggest football teams to be tracked in multiple regions. This will allow clients to analyse the impact of their sponsorship on a much wider scale."
Asia Soccerscope will use an on-line omnibus methodology to interview a cross-section of football fans across its markets in Asia each season.