New offices and senior appointments for Synovate China
HONG KONG — Leading global market research company Synovate today announced its continued expansion in China with the opening of three new offices in Shenzhen, Chengdu and Ningbao and the appointment of Bernard Woo as Associate Director Operations and Bill Zuo as Associate Director Online.
Managing Director of Synovate China, Darryl Andrew said the Chengdu and Ningbao offices were now fully operational, with the Shenzhen office opening for business at the end of March 2007.
"Synovate's priority is to deliver consistent, high quality consumer and market intelligence to our clients by providing them with direct access to the knowledge, resources and fieldwork that give them a competitive edge.
"Some categories in first tier cities in China are becoming increasingly saturated and the more affluent second tier cities are growing in importance to businesses targeting the 'middle class' in these less understood locations," he said.
"With nine Synovate offices operating in China by the end of March 2007, our clients will be able to tap into some of the fastest growing cities in China, giving them unique insights into the needs, wants, attitudes and aspirations of these prosperous second and third tier consumers."
Mr Andrew said the opening of the new Synovate China offices coincided with the appointment of Bernard Woo as Associate Director Operations and Bill Zuo as Associate Director Online.
"Synovate China is supporting its expansion with the best possible people and the appointment of Bernard Woo and Bill Zuo to these strategic positions will reinforce our infrastructure and lead our continued development of online methodologies and new technologies," he said.
Bernard Woo joins Synovate with a strong IT and programming background. Having managed one of Shanghai's leading call centres, Bernard will be focussed on delivering quality panel operations to clients, as well as supporting ongoing growth in the physical infrastructure.
Bill Zuo is one of the most experienced online research practitioners in China, bringing with him considerable international experience and understanding gained from his time with AIP and SSI. Bill will be sharing his insights and knowledge with Synovate's existing clients to help them understand the application and benefits of online research in China.
Mr Andrew said that with coverage across 9 Chinese cities and a full-time staff of over 600 people, Synovate China was well positioned to provide clients with the quality and speed of market research they required.
"With continuing worldwide interest in China and its consumers, Synovate is well positioned to help clients understand the intricacies of the Chinese markets and optimise their business and marketing decisions," he said.
As well as Chengdu, Shenzhen and Ningbao, Synovate China has offices in Shanghai, Beijing, Wuhan, Guangzhou, Hangzhou and a China division in Hong Kong.