Andrew Firth moves to GfK Mystery Shopping, tasked with developing financial clients.
GfK Mystery Shopping is demonstrating its commitment to providing its financial clients with additional value and direction with the creation of a new Sales Director role.
With nine years experience in the financial sector, including qualitative and quantitative research, Andrew moves to this position from GfK Financial, where he worked extensively on GfK's industry-renowned Financial Research Survey, as well as in customer satisfaction. This makes Andrew ideally positioned to understand the specific research needs of financial sector clients and the challenges they face in a highly competitive market.
In previous roles, Andrew has been at the forefront of account management and development, having been Account Director for a major financial client, acquiring deep knowledge of the financial markets, together with full understanding of large scale research studies.
In this new role, Andrew is tasked with developing GfK's mystery shopping offering to improve client return on investment, as well as maximising the synergies between GfK's Financial division and GfK Mystery Shopping's financial division, to provide clients with a thorough, all-angles understanding and insight into financial consumers and markets, as well as individual brand performance.
Chris White, Managing Director of GfK Mystery Shopping says, "Our drive is to provide clients with programmes that are increasingly able to help them deliver against business objectives. The appointment of Andy demonstrates our commitment to employing sector specialists to work in the field of performance measurement. Andy's in-depth knowledge of the financial sector and his account development skills position us ideally, to meet our financial clients' requirements. In his role of developing and implementing long term strategic relationships with new and existing customers, Andy will be operating as an integral arm of our financial mystery shopping team".
Andrew Firth continued, "Coming from GfK Financial, I have first-hand understanding of what is required from this specialist market. Clients need agencies who have not only an effective understanding of their business strategies and market challenges, but also an expertise across the full range of market research resources. This role will also mean engaging with all types of decision makers and providing deliverables in a language and format they prefer. I'm looking forward to getting started."
Andrew Firth starts at GfK Mystery Shopping on 30 April and will be based in their Oxford headquarters. He can be contacted on