NIELSEN TO TRACK INTERNET ADVERTISING DOLLARS IN SINGAPORE
FORBES, HARDWARE ZONE, MICROSOFT AND YAHOO AMONG THE FIRST TO SUPPORT
SINGAPORE, May 7, 2007 – The Nielsen Company today announced the introduction of tracking nternet advertising spend through the Company’s Advertising Information Services (AIS), making Nielsen the first to offer the industry this most sought-after information in Singapore.
Nielsen Media Research, a division of The Nielsen Company, is the industry currency for advertising expenditure measurement covering all key media: TV, newspapers, consumer magazines, radio, cinema and outdoor “Nielsen is committed to providing the media industry with actionable insights via leading media measurement services, and the addition of tracking new media like the Internet will provide a more complete picture of spending in the local advertising market,” said Ms Rebecca Tan, Executive Director, Nielsen Media Research, Singapore and Malaysia. “
“We are particularly grateful for the ‘founding’ support of popular websites like Forbes, Hardware Zone, Microsoft, Yahoo and a number of media agencies, without whom tracking of Internet advertising spending in Singapore wouldn’t have been possible yet.”
The four main website owners will work with The Nielsen Company to kick-start its Internet advertising tracking service by providing advertising spending information on their respective websites every month. Nielsen will explore similar partnerships and support from other major industry players in Singapore.
“Online advertising in Asia has reached a critical mass becoming a must for advertisers who want to target the more than 2.5 million Singaporean netizens. Today’s announcement is a testament to that growth and the importance of online advertising within the marketing mix,” said Grant Watts,
Microsoft Online Services Group, General Manager Southeast Asia. “As users spend an increasing amount of their time online, the Internet has become a key marketing medium and battle ground for many companies.”
Another major supporter, Tom Sipple, Managing Director, Yahoo! Southeast Asia said, "The Internet game in Southeast Asia is serious business, Yahoo! and the founding partners are happy to step-up with Nielsen to reduce the blind spots and provide objective clarity on Internet spending in this region, which is desperately needed. The partnership is more than a win-win for the founding partners and Nielsen - in the long run it will benefit the industry as a whole.” Tan added, “We are confident of securing a substantial base of information providers to help us provide a more complete picture of online advertising expenditure in the Singapore market,”
Nielsen started tracking online ad spend in January 2007. The first set of complete industry advertising spend data is currently being made available to subscribers. The addition of Internet ad spend to Nielsen’s AIS coverage will complement the online advertising measurement system AdRelevance1, provided by Nielsen//NetRatings, also a Nielsen business.