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Home arrow Marketing Research News arrow Company News and Announcements January-June 2007 arrow Ciao GmbH completes the Separation Process of its two Businesses
Ciao GmbH completes the Separation Process of its two Businesses PDF Print E-mail
Written by Ciao/GmbH   
29 May 2007

Ciao GmbH completes the Separation Process of its two Businesses.

Ciao Surveys GmbH, specialising in Internet Survey Solutions, and Ciao GmbH
specialising in Comparison Shopping, become two separate Entities.

London, UK, May 25, 2007 – Ciao GmbH, the European subsidiary of Greenfield Online, Inc., a worldwide
leading provider of Internet survey solutions and a leading provider of comparison shopping in Europe
accomplished a major step by separating its businesses into legally and operationally independent entities
for Comparison Shopping and Internet Survey Solutions on the 1st of May 2007.

Greenfield Online made the strategic decision to separate the businesses to afford each management team
a clearer view into the operations of their business, with the goal of further strengthening the leadership
position and growth opportunities of each business. As separate operating entities, the management teams
of each business can grow and develop the businesses according to their specific needs and focus
completely on the opportunities in each of their respective markets.

This separation enables Ciao Surveys GmbH, together with Greenfield Online, a leading online sample and
fieldwork provider in North America, to more fully integrate on a global basis and adopt a uniform worldwide
operating platform for its market research activity. “It will allow us to increase our operating efficiency and
strengthen our position as a global provider of online sample focused on delivering superior service and
quality”, says Managing Director Nicolas Metzke.

Comparison shopping-focused Ciao GmbH will reinforce its leading market position in Europe by continuing
to innovate and differentiating its portals by offering visitors to its shopping portals new products, features
and supporting tools in the online shopping lifecycle. “We will also concentrate on successfully growing our
shopping community to increase the exchange of high quality consumer reviews on a broader base of
products”, say Managing Directors Stephan Musikant and Daniel Keller.

About Ciao Surveys GmbH
Ciao Surveys GmbH provides a full range of Internet survey solutions including sampling, programming,
translating and managing online data collection. The company has long been a pioneer in this field and has
consistently delivered quality market research services with diverse, demographically representative data.
Ciao Surveys’ proprietary panel with millions of survey participants is one of the world’s largest and highly
profiled panel of its kind.

Ciao Surveys offers market researchers and corporate clients a ‘one-stop shop’ for providing quality panels,
expertise in technical programming, and hosting facilities for a range of online market research tools
Founded in 1999 in Munich, Germany, Ciao Surveys GmbH has been a subsidiary of Greenfield Online,
Inc. (NASDAQ: SRVY) since 2005. Ciao Surveys has its headquarters in Munich with offices in London,
Paris, Amsterdam, Sydney, Timisoara and Wroclaw.

About Ciao GmbH
Ciao GmbH is one of the leading online comparison shopping and opinion portals in Europe, present in
seven European countries (,,,,,, Ciao offers users over 3.4 millions products and 4.3 millions
consumer reviews for more than 20 product categories such as cars, computers, digital cameras, mobile
phones, travelling, electronics or household appliances. The websites in Germany, France, Spain, Italy and
the UK have been ranked amongst the most popular e-shopping portals of each country (Source: Nielson
NetRatings 04/2007).

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