Synovate launches weekly Hong Kong AsiaBUS service
31 May 2007
HONG KONG — Leading global market research company Synovate today announced the launch of a weekly Hong Kong omnibus survey, starting 1 June 2007.
Synovate Managing Director Hong Kong, Jill Telford said the new service, part of the existing Synovate AsiaBUS survey, would offer clients faster, more regular access to Hong Kong consumers' tastes, habits and attitudes.
"Synovate's monthly AsiaBUS has proved very popular in Hong Kong, and the new weekly service will provide clients with even faster turnaround time on their pressing research questions, with answers available in as little as fourteen days," Ms Telford said.
A pay-per-question service, Synovate's weekly Hong Kong AsiaBUS will survey 500 Hong Kong residents aged 15 to 64 each week, providing a total sample of 2,000 consumers each month. Conducted by telephone, the survey is ideal for awareness studies, concept testing, incidence checks and tracking.
"With a representative sample of the entire Hong Kong population and the ability to survey smaller sub-samples, Synovate's weekly Hong Kong AsiaBUS is a fast, flexible solution for clients who don't need a large scale, custom survey but still want accurate, timely insights," Ms Telford added.