BASKING RIDGE, N. J., July 18, 2007 In response to a growing demand for consumer insights in China, Lightspeed Research, a global interactive data solutions company, today announced the formation of a joint venture company with Millward Brown-ACSR, the 5th largest research agency in China. The new company will be known as Lightspeed MB-ACSR. The venture will leverage the combined power of Lightspeed Research’s leading global research panel networks with Millward Brown-ACSR’s best in class data collection services, offering clients a premiere interactive data solutions company in the China marketplace.
The two research companies are joining together in a 50/50 partnership to form a “China solution” to assist other marketers in targeting consumers and gaining insights in the Chinese market. Through this venture, Lightspeed MB-ACSR will provide online data collection solutions to Kantar companies including Millward-Brown, Research International China, and Oracle Added Value, as well as to other non-Kantar clients.
“Having MB-ACSR as a partner in China brings a great deal of local expertise and we are very excited about the new venture. The combination of Lightspeed and MB-ACSR creates a leader in interactive research services in China by providing clients with seamless online data services,” said Anne Hedde, Lightspeed Research President and Group CEO.
Added Mr. Yuxian Gao, Chairman, Millward Brown-ACSR: “When Millward Brown acquired ACSR earlier this year, we already had an online panel of over 200,000 people across China. By combining Lightspeed Research’s unparalleled global experience in online panel research with our deep understanding of the local market, we hope to grow the panel to at least 400,000 by 2008. I am tremendously excited about the opportunities this opens up for marketers both inside and outside of China. Our new panel will be a major force in the online research industry in China.”
A General Manager will shortly be appointed to head the new company which will operate from Beijing and Shanghai.
Press Inquiries: Tammy Talley, Director, Marketing and Product Development, Lightspeed Research, +1 (908) 630-0542 or email to
; Jean McDougall,
Global Communications & Marketing Director, Millward Brown, +44 (0) 1926 826264 or