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Home arrow Market Research Findings arrow Information Technology arrow Story Idea: Hispanic Internet and Lifestyle Opinion Statements by Generation
Story Idea: Hispanic Internet and Lifestyle Opinion Statements by Generation PDF Print E-mail
Written by SimmonsSAMPLE!   
19 Jul 2007

According to the latest survey of Hispanic Americans over 18 years of age (all figures are in percentage terms):

 1st Generation2nd Generation3rd Generation
The internet has changed the way I spend free time202428
The internet has changed the way I get information about products and services273544
I spend less time sleeping because of the internet9.51211
I spend less time watching television on my television set because of the internet121618
The internet has become a new way for me to socialize or meet people131214
The internet has changed the way I shop for products/ services162329
I spend less time reading magazines in print because of the internet121614
The internet is has become a primary source of entertainment for me personally111419
The internet has become a primary source of entertainment for my family131418
The internet has changed the way I work152126
The internet has increased my desire to learn/ search for information263640
I spend less time listening to non-internet radio because of the internet10129.3
The internet has had no impact on my life211923
I spend less time reading newspapers in print because of the internet131718
When I need information the first place I look is the internet263536

(Source: Simmons Research, 2006 Full Year (JAN 06 – OCT 06) Hispanic Adult Study)

 
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