SimmonsAUTOMOTIVE Study Provides Essential Consumer Automotive Purchasing and Behavioral Insights
Study delivers enhanced behavioral profiles targeting consumers considering new, used, certified pre-owned or leased vehicles.
FORT LAUDERDALE, Fla. - June 25, 2007 Experian® Simmons Research, a division of Experian® Research Services (ERS) announced today the latest release of the SimmonsAUTOMOTIVE Study, the most comprehensive consumer behavior study of automotive information to date.
The SimmonsAUTOMOTIVE study provides nearly double the amount of automotive information previously available in Simmons National Consumer Study (NCS) with a focus on auto intenders, those consumers intending to purchase a vehicle within designated time frames from two weeks to two years. The study offers clients the ability to analyze extensive automotive purchasing information with Simmons' leading psychographic, lifestyle, media and brand data, resulting in an enhanced marketing and targeting tool for those vested in the automotive industry.
"The SimmonsAUTOMOTIVE Study allows auto advertisers and others engaged in the automotive industry to see who their very best prospective customers are," said Chris Wilson, president of Experian Research Services. "It provides consumer insights that no auto advertiser, media company, or agency of record can do without."
As the industry leader in psychographic and behavioral data, Experian Simmons produced SimmonsAUTOMOTIVE using its proprietary geo-behavioral process to deliver the newest automotive data variables within the NCS. It provides clients with the current 12-month nationally projectable NCS sample of roughly 25,000 Hispanic and non-Hispanic Americans as the base for this study.
Automotive information available within the SimmonsAUTOMOTIVE study includes:
- Intent to purchase/lease
- From two weeks to two years
- Decision makers
- What influences their decision
- Self-defined Auto Enthusiasts
- Make, model and year
- Currently owned vehicles
- First, second, third choice of vehicle plan to purchase/lease
- Stage of purchase/lease process
- Purchase information sources
- "emotive" Signature Profiles
- Vehicle personality traits
- Feature/options importance
To find out what value SimmonsAUTOMOTIVE can bring to your business, please contact Mary Kay Petrella, at (224) 698-8620 or
About Experian Simmons Research
Experian Simmons Research, part of Experian Research Services, has been the The Voice of the American Consumer for over 50 years. From the products that all Americans buy and the brands they prefer, to their Internet shopping behaviors, attitudes, lifestyles and media that they use, Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons' samples include the largest representation of all Americans, including, Hispanic, African-American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers. In 2006, Experian Research Services was ranked the fastest growing market research company by Jack Honomichl, the leading market research industry authority.