27 June 2007 - Synovate Healthcare — the healthcare arm of global research agency, Synovate – has announced the launch of the Synovate Healthcare Diabetes Therapy Monitor in China. The new monitor is a syndicated study combining detailed patient medical records with doctor and patient perceptions, providing comprehensive data on the diabetes market.
Launched in April, the new monitor currently offers clients access to some 4000 patient records and 200 diabetes specialists in the country. It will be extended to other key Asian markets over the next year – a development that will enable Synovate Healthcare's clients to compare and contrast the treatment of diabetes across Asia Pacific.
The diabetes monitor is the latest addition to Synovate Healthcare's extensive therapy monitor portfolio, which covers oncology, antiviral and autoimmune diseases globally.
Commenting on the new monitor, Synovate Healthcare's Sabina Heinz said, "This is an exciting development for Synovate Healthcare and for our clients. Now, clients can understand diabetes patient management and treatment in the region – not just based on doctors' perceptions of what they do, but what they actually do".
For more information on the Synovate Healthcare Diabetes Monitor, contact Sabina Heinz at
or on +65 6430 6884.
Contact for this press release:
Senior Marketing Manager
Tel: +44 20 8246 6319
About Synovate Healthcare
Synovate Healthcare is the global specialist healthcare market research arm of Synovate, dedicated to delivering marketing insights to the pharmaceutical and healthcare industries. Synovate Healthcare employs 500+ healthcare market research professionals across Europe, US and Asia Pacific and offers global fieldwork capabilities.
More information on Synovate Healthcare can be found at www.synovate.com/healthcare.
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,700 staff in 118 cities across 52 countries.
For more information on Synovate visit www.synovate.com.