Basking Ridge, NJ, July 26, 2007 – Lightspeed Research, a leading global interactive data solutions company, today announced the appointment of Seth Ruoss as Executive Vice President, Marketing and Business Strategy. Mr. Ruoss will drive Lightspeed Research’s marketing and development strategies building on his track record of delivering market leading solutions. Mr. Ruoss will report directly to President & Group Chief Executive Officer, Anne Hedde.
Mr. Ruoss was formerly Principal Consultant for Lightspeed’s Ultimate Consumer Panel and joined Lightspeed Research from Bank of America, where he was Senior Vice President, Sales Strategies focused on developing and optimizing sales for the newly combined Bank of America/MBNA organization. Prior to that, he was Director of Corporate Strategies for MBNA. Mr. Ruoss holds a B.A. from Middlebury College.
“Seth possesses the talent and vision required to strengthen our global brand and build out our suite of world class interactive products. In his tenure at Lightspeed he has been very successful with clients leading the Ultimate Consumer Panel and we want to capitalize on his strengths across the entire company.” said Ms. Hedde. “This appointment further galvanizes our investment in our brand, innovative strategies and the momentum of our product portfolio.”
Seth Ruoss said, “Lightspeed’s interactive data solutions strategy is well-positioned to meet client demand for better understanding business opportunities and challenges. I look forward to working with the talented team to continue developing dynamic business solutions for our global client base.”
About Lightspeed Research
Lightspeed Research is global interactive data solutions provider delivering market research results through global panels and products. Lightspeed Research provides access to household members across 34 countries in Europe, North America and Asia-Pacific.
Lightspeed Research's proprietary panels are recruited and maintained to ensure quality and representative sampling to support studies that range in scope and complexity across most industry sectors. Lightspeed Research operates panels covering healthcare, financial services, automotive, B2B, telecommunications, family and more. Lightspeed Research is a member of WPP (LSE: WPP) (NASDAQ: WPPGY), one of the world's leading communications services companies. For more information, please visit www.lightspeedresearch.com.
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