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Home arrow Market Research Findings arrow Lifestyle arrow Who wants to be a millionaire? Not us! Brits don't actually want to be rich, TNS study reveals
Who wants to be a millionaire? Not us! Brits don't actually want to be rich, TNS study reveals PDF Print E-mail
Written by Daniel Sims   
02 Aug 2007

Happiness more important than money, says TNS Finance ‘Getting Rich’ Survey

London, UK. 1 August 2007 – We no longer want to get rich, according to the online TNS Finance ‘Getting Rich’ study. Just 13 per cent of people think that getting rich is ‘very important’, with 40 per cent happy with their financial situation, saying being rich is ‘not at all important’ or ‘not really important’ to them.

The findings come despite rising costs of living and the apparently ever-increasing appeal of ‘celebrity lifestyle’ in our modern society. Over a quarter (27 per cent) of people claim that they are happy as they are and wouldn’t make any dramatic changes to their lifestyles, even if they came into lots of money for whatever reason.

As with so much in society, there is a gender divide. Men remain more aspirational, with five per cent of men expecting to be worth more than £5million at the end of their life compared with just 1 per cent of women – perhaps a reflection of the continuing pay gap between the sexes which shows men paid an average 12.6 per cent more than women*. A mere 9 per cent of women think it ‘very important’ that they get rich, a figure which rises to 16 per cent for men.

And in an age where the term ‘WAG’ has entered into the English Dictionary, marrying for money hasn’t caught on. Only 1 in 25 women – 4 per cent – hope to get rich quick by marrying into wealth.

What do we think counts as rich, and will we get there? Although the number of millionaires and million-pound houses continues to rise throughout Great Britain, the majority of people (57 per cent) would define ‘financially rich’ at the surprisingly low level of just £1million or less. Meanwhile, expectations of future wealth are low, with 80% believing their eventual net worth at the end of their life will not exceed the £1million level.

We’re also revealed as a nation of safe-players, not risk-takers. Just a small minority of Brits are prepared to take risks and dabble in stocks and shares to make money, with only 14 per cent of people thinking that investing in the stock market will make them rich.

Sharon Rees, UK Head of TNS Finance, says: "Our country has continued to get richer in the past 20 years, but people don’t see becoming rich as a priority for themselves as individuals. For many, money doesn’t make the world go around - although we love watching the antics of the rich, famous and glamorous, we are reassuringly happy with our lot."

Other highlights from the TNS Finance ‘Getting Rich’ study:

  • The most mentioned ways in which people expect to get rich are:
    - - Work hard at current job – 48 per cent
    - - Invest in residential property – 31 per cent
    - - Win the lottery – 28 per cent
    - - Inherit wealth – 25 per cent
    - - Set up own business – 18 per cent
  • The number of men expecting to be worth £1 million or more (13 per cent) is higher than the number of women (6 per cent).
  • Men are more willing to take risks on the stock market than women, with 21 per cent of men expecting to get rich by investing in the stock market compared to just 7 per cent of women.
Last Updated ( 02 Aug 2007 )
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