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Home arrow Marketing Research News arrow Company News and Announcements July-December 2007 arrow Pulse Group Launches Qualitative Outsourcing Service
Pulse Group Launches Qualitative Outsourcing Service PDF Print E-mail
Written by Pulse Group   
07 Aug 2007

Partnership with Itracks Fuels New Service
Sydney, August 8, 2007
-- This month sees the launch of Pulse Group’s new qualitative division and state-of-the-art viewing facilities for focus groups.

Lead by senior qualitative specialist and industry veteran, Chan Choy Ping, the addition of qualitative research services to Pulse Group’s offering illustrates the growing strength of the outsourcing model across all types of research methodologies.

Choy Ping, who previously worked with NFO and Synovate, says

‘We’re starting to see a shift in the way qualitative research is conducted, where all or part of the fieldwork is outsourced, leaving the researcher more thinking time to concentrate on the IP, analysis and insight generation.

At the same time, and as with any qualitative business, our model not only extends to fieldwork such as recruitment and moderation, but to knowledge process outsourcing as well.’

The launch is fueled by a strategic alliance in the online qualitative space between Pulse Group and Itracks, the online solutions and software provider.

‘We’re excited to round out our patented qualitative offerings with multi-lingual technical support in the Asian region,’ said Jim Longo, Itracks VP, Client Development. ‘We’ve seen an upsurge of interest in online methods in this region.’

The synergy between the two companies will form the basis of a strong online qualitative offer within the region, providing online bulletin boards and focus groups in a range of languages and recruiting from Planet Pulse, Asia’s largest online network.

About Pulse Group
The Pulse Group is a first class Research Process Outsourcing (RPO) company, built exclusively to serve the market intelligence industry globally. Its products and services include Planet Pulse - an online community of survey respondents throughout Asia Pacific and Middle East, Online Data Collection, Survey Programming, Data Processing and Analysis and Professional MR Translations. Please visit www.pulse-group.com for more information.

About Planet Pulse
Planet Pulse is Asia’s premier online panel with panelists spanning across           20 countries throughout Asia Pacific and Middle East.  Its panelist are extensively profiled as both a B2C as well as B2B panel.  All panels are recruited in native languages and double-opt in through its recruitment portal www.planet-pulse.com.

Press Contact:
Mr. Sheikh Zain Alhussein – Head of Marketing Pulse Group
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Tel : +603 2167 6666
Cell  : +6017 235 7704
Fax : +603 2167 6667

 
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