30 July 2007: LONDON — Synovate Healthcare, the healthcare arm of international market research agency Synovate, has extended its global network to Turkey.
Synovate Healthcare's new office in Istanbul will offer ad hoc and syndicated research services to the Turkish healthcare and pharmaceutical markets. The establishment of a dedicated team in Turkey will support Synovate Healthcare in developing its Turkish business and consolidating its position as a market leader in Europe and globally.
At the forefront of this new operation is Ilkay Birbil-Raoul, who has been appointed Country Manager, Synovate Healthcare Turkey. Formerly with Synovate Healthcare France, Raoul brings to the role several years of agency - and client-side experience, having worked for Abdi Ibrahim Ilaç, GfK France, AC Nielsen Turkey, Audits and Surveys USA, RI Turkey and IBS A.S.
Commented Michael Spedding, CEO of Synovate Healthcare, "Turkey is an increasingly important pharmaceutical market and our expansion here will enable us to offer global resources and local knowledge to Turkish clients. Ilkay's expertise and experience makes her ideally placed to spearhead our Turkish operations."
Raoul added, "Heading up Synovate Healthcare Turkey is an exciting challenge for me; I am truly inspired to be a part of Synovate and to share its significant expertise with the Turkish healthcare market."
For more information, contact Raoul at
or on +90 216 425 54 54.
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About Synovate Healthcare
Synovate Healthcare is the global specialist healthcare market research arm of Synovate, dedicated to delivering marketing insights to the pharmaceutical and healthcare industries. Synovate Healthcare employs 500+ healthcare market research professionals across Europe, US and Asia Pacific and offers global fieldwork capabilities.
More information on Synovate Healthcare can be found at www.synovate.com/healthcare.
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,700 staff in 118 cities across 52 countries.
For more information on Synovate visit www.synovate.com.