24 August 2007 - HONG KONG: Leading media, advertising and marketing publication Media magazine, together with regional brand consultancy Asian Integrated Media Limited and global market research company Synovate, has released the 2007 results from the annual Asia's Top 1000 Brands survey.
Executive Director of Asian Integrated Media and co-sponsor of the survey, Peter Jeffery, said AIM was pleased the survey had cemented its position as Asia's leading brand health monitor.
"This is the fourth year of the Asia's Top 1000 Brands survey and it continues to highlight the local and global brands that are able to break through the clutter and stand apart from the crowd," he said.
Tim Waldron, Managing Director of Haymarket Media Asia, the publishers of Media, said the magazine was proud to co-fund the survey as a service to its readers.
"Giving companies the information they need to assess regional marketing trends, the Top 1000 Brands survey is a tribute to the teams who have found the right formula for the right time, propelling their product or service into the hearts and minds of Asian consumers," he said.
Synovate Director of Media Research Asia Pacific, Craig Harvey, said Synovate was delighted to continue to work with Asian Integrated Media and Media magazine on such a large-scale and revealing study.
"Asia's Top 1000 Brands survey provides a solid and credible public opinion poll on the best brands in Asia. Showcasing the names that have reached this status provides advertisers, marketers and agencies with guidance on the brands that resonate with Asian consumers,” Mr Harvey said.
The complete list of the Top 1000 brands, together with expert commentary, appears in the Brand Portfolio Asia’s Top 1000 Brands, issued to Media subscribers on 24 August 2007.
Please see attached document for a list of the Top 100 brands regionally for 2007, as well as the top 3 brands by market.
Download Asia's Top 1000 brands fact sheet (PDF, 31kb)
About the survey
Asia's Top 1000 brand listing is based on a proprietary survey conducted by Synovate for Asian Integrated Media in association with Media magazine. Nine markets were included in this fourth round of the survey – China, Hong Kong, Taiwan, the Philippines, Thailand, Malaysia, Singapore, India and Indonesia.
Synovate interviewed people aged 15-64 years old, with sample sizes per market of 500, apart from China and India, where the sample was 750 across three and four top-tier cities respectively.
What was asked?
Two questions were asked to determine the best brands in each of the various categories covered in the survey:
"When you think of [product / service / category], which is the 'best' brand that comes to your mind? By 'best', we mean the one that you trust the most or the one that has the best reputation in [product / service / category]."
"Apart from the brand that you have just mentioned, which brand do you consider to be the second-best brand in the [product / service / category]?"
What was covered?
Synovate covered 12 major product and service categories: alcohol and cigarettes; financial services; automotive; health; retail; food; beverages; cameras and electronic goods; personal/business equipment and services; telecommunication; travel and leisure; and baby products, household products, toiletries and cosmetics. In total, 84 sub-categories were covered in the 2007 survey.
About the results
The results were weighted to the population composition of the markets covered within the survey areas, to provide a representative cross-section of society.
The brands with the highest percentage of votes are listed in descending order, with the most popular brand heading each category.
For the Top 1000 list, Synovate calculated the net vote for each specific brand, with only one mention per respondent counting towards the final list. This is because a number of brands appeared in several sub-categories.
Contact for this press release
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Features Editor - Media Magazine
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Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,700 staff in 118 cities across 52 countries.
For more information on Synovate visit www.synovate.com.