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New Insight i-Suite(TM) 2.0 from SKOPOS PDF Print E-mail
Written by SKOPOS   
12 Sep 2007

4th May 2007

With innovation at the heart of the business, SKOPOS market insight (the pioneering bespoke market research, insight & consulting company) today announces the launch of its newly revised suite of online techniques and applications; each service designed to facilitate productive insight - and applicable to most market places and clients - and utilising the latest Web 2.0 principles.

The SKOPOS Insight i-suite™ 2.0 includes:

  • i-surveysTM: advanced online surveys utilising rich media and respondent-generated content and interactive questioning.
  • i-groupsTM: chat-style online focus groups for exploration and evaluation of markets, ideas, communications, etc.
  • i-forumsTM: longitudinal message board discussions utilising a ‘micro panel’ for social networking of ideas and concepts.
  • i-panelsTM: bespoke customer panels and social communities for the unique mix of marketing and insight.
  • i-mobileTM: SMS and mobile internet surveys for niche market insights, and adding depth and versatility to existing online panels.

Susanne Miles, Head of Innovation at SKOPOS market insight, says:
“We have been working on this suite of tools for over 5 years now. Each tool is blended from our experience in the online area; client feedback and respondent contribution. We are making these available to clients in each of our key markets, including Media, Digital, Telecoms, Finance and FMCG.”

Each unit and division within SKOPOS will make these available to clients, but for more details please contact Darren Noyce, Managing Director.

 
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