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Home arrow Marketing Research News arrow Company News and Announcements July-December 2007 arrow ABI picks ORC to deliver its annual Customer Impact survey
ABI picks ORC to deliver its annual Customer Impact survey PDF Print E-mail
Written by Lucre Communications   
12 Oct 2007

The ABI (Association of British Insurers) has chosen ORC to deliver its annual Customer Impact Survey. Including the responses of over 20,000 consumers, the survey investigates customer views on, and experiences of, the UK's life and pension providers and will give the ABI comprehensive benchmarking data, enabling it to improve industry performance as a whole.

This is the first time that the ABI has awarded the entire contract to a single research firm and is testament ORC's in-depth expertise and knowledge in the financial services market as well as its innovative approach to integrating technology and research to deliver tangible business value. The speedy transition of data into knowledge is critical in maximising the benefit of the study, as it allows the ABI, and individual member firms to understand and act on issues promptly.

Before the end of the year, ORC will conduct up to 750 customer interviews for 32 of the ABI's Life and Pension members. In early 2008 it will report back to each member company in detailed presentations outlining their scores and benchmarking them against their peers and the industry as a whole. Life and Pensions firms will also be given access to ORC's intuitive data visualisation tools to query and interpret the findings direct.

"We are delighted to be supporting the ABI on this important project,"

said Martin Grimwood, Research Director at ORC. "Integrating traditional research methods with the latest technology-based solutions can bring many benefits, specifically in interpreting and disseminating the data gathered to enable swift and informed decision-making.

 
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