New training programme focuses on Web 2.0 and Change Management
For the first time, MRS is taking online research to the core of its annual training programme – with the new schedule for 2008 incorporating sessions on both Social Networking and Web 2.0
As the internet phenomenon intensifies, few in today’s market research profession can get by without a clear understanding of both the challenges and opportunities presented by the web. The MRS 2008 training programme offers practitioners at all levels the opportunity to fully address what interactive online media offers – whether using Facebook to research opinion or offering clients interactive, real-time stakeholder interface.
The MRS Learning & Development Programme 2008 will follow its tried and tested three-strand approach – providing training opportunities under the banners of Research Skills, Business Skills and Leadership Skills.
But each of these elements has evolved considerably on last year’s offer. A new Business course on Being a Consultant acknowledges the growing trend for individuals starting their own specialist businesses, while Change Management equips attendees with the understanding needed to manage the rapid evolution of business in today’s changing world. Leadership skills for established, new and aspiring leaders will be explored through monthly Academy sessions, designed to promote best practice and address key issues such as Conflict Resolution, Emotional Intelligence and Assertiveness. The research content will span courses from Web 2.0 to Working with a Fieldwork Agency – acknowledging the need for training and improvement in both traditional and cutting-edge methodologies.
Robin Nash, MRS training programme manager, comments: “MRS prides itself on keeping at the forefront of professional development in the business world, and offering courses in cutting-edge topics such as Social Networking are fundamental to this. Our world is changing rapidly, and researchers need to keep abreast of this: It means them investing time in getting to grips with Web 2.0 and Change Management, but also MRS offering more flexible learning channels to meet changing demands – such as our range of online courses.
“MRS is fortunate in retaining some of the very best trainers in the research arena and from the broader business world. It’s all about offering a broad programme that enhances researchers’ business skills as well as research capabilities, at all levels and across sectors – so ensuring that business decision-makers are receiving an ever-improving standard of quality from the market research industry.”
Launching on 1 October, the programme will continue to offer the popular online training courses, introduced last year. Participants will be able to choose from research courses in Questionnaire Design and Introduction to Market Research, as well as ten business and leadership courses ranging from coaching to negotiation skills – providing dip in/dip out learning to suit those who require flexibility to their training programme.
Core research courses range from one day to three days, with Research in Action – the MRS Summer School, running for one week. Courses are run primarily at the MRS state-of-the-art training suite in Clerkenwell, London, with in-company training also available.
For more information on the range of MRS learning and development opportunities available visit www.mrs.org.uk/training or call 020 75661873.