LONDON, October 29, 2007—TNS Healthcare has appointed Mark Duckham as Managing Director of its UK International (UKI) division. In that role, Mr. Duckham will oversee the strategic direction and account development of UKI’s global market research business. He will leverage his more than 20 years of marketing and communications experience to help UKI’s pharmaceutical and biotech clients manage their brands more effectively and optimize the return on their market research investment. David Hanlon, as Head of Research, will support Mr. Duckham in leading UKI.
"With his creative vision, customer focus and true passion for branding, Mark was the ideal choice to help our clients build and maintain brand leadership in today’s complex healthcare market," says Elaine Riddell, CEO of TNS Healthcare. "His background spans both UK and worldwide initiatives on the client and agency sides, giving him the 360O perspective to help companies design the most successful global brand strategies. Mark brings a unique combination of research knowledge, ‘big brand’ expertise and healthcare insight to UKI, ensuring he can lead our team in creating the most powerful brand, communications and sales effectiveness solutions for our clients."
"TNS Healthcare’s focus on optimizing clients’ business performance was a strong complement to my branding and communications experience," says Duckham. "I am excited by the opportunity to bring the resources of one of the world’s largest market research companies to bear in helping our customers better connect with their customers—whether physicians, consumers or patients—so they can create the strongest relationships between their stakeholders and their brands. The tangible result will be sustainable gains in prescribing and share."
More Than Two Decades of Agency and Client Experience
Mr. Duckham comes to TNS Healthcare from Grey Healthcare UK, where he served as Managing Director and European Client Services Director. In 2006, he led Grey Healthcare UK to its most profitable year ever, with its largest roster of both domestic and international healthcare clients.
Mr. Duckham began his career in the ‘80s, at Sharps/Dorlands/Zetlands Advertising. Over the next 15 years, he served key roles supporting major global brands at several top agencies, including Geers Gross/Publicis, Adze Productions, FCB Bozell Worldwide, DC Interactive and LPB Advertising. During this time, he also began to establish his credentials in healthcare, serving as the European Director of Consumer Communications for Bausch & Lomb and on the Global Marketing Excellence team at Novartis. In 2002, he moved into healthcare communications full time, taking the helm at Grey.
Mr. Duckham earned an MA with Honors in Classical Greats from Exeter College Oxford and attended the Cranfield School of Management.