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Home arrow Market Research Findings arrow Home/Garden arrow The Guide to... Hotel Parents
The Guide to... Hotel Parents PDF Print E-mail
Written by BMRB   
10 May 2005
The latest TGI data from BMRB shows there are around 4.7 million GB adults aged 35+ who have a child over 15 in their household – such people are classified by TGI as being in the Lifestage group `Hotel Parents`.

They are 36% more likely than the average adult to be in the highest Media Neutral Quintile group for newspaper exposure.

They account for almost a third of all those who own three or more cars and their annual mileage driven is 6% greater than the national average.

More than 600,000 `Hotel Parents` listen to more than 28 hours of radio a week.

They are 38% more likely than the average adult to agree that they `rarely sit down to a meal together at home`.

`Hotel Parents` are 19% more likely than the average adult to be in the top TV viewing quintile.

They are almost 10% more likely than the average parent adult to agree `it`s difficult to say no to my kids`.

Two-thirds have done some kind of DIY in the past 12 months and are 28% more likely than the average adult to `specially choose to watch DIY SOS`.

Although `Hotel Parents` are 33% more likely than the average adult to agree that computers confuse them, almost a third access the internet `most days`.
Last Updated ( 03 Aug 2005 )
 
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