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Home arrow Marketing Research News arrow Market Research Events News arrow MRS conference asks: how do we engage with the youth of today?
MRS conference asks: how do we engage with the youth of today? PDF Print E-mail
Written by MRS   
03 Jan 2008

Children: Seen and heard - talking the talk, walking the walk

MRS conference asks: how do we engage with the youth of today?
The children’s market has always been a notoriously complex and often controversial segment to target. With the evolution of new media technologies, the market is changing faster than ever, bringing with it a host of both opportunities and pitfalls.

To enable brands and businesses to keep pace with the children and youth of today, MRS and Research Conferences is holding a one-day conference at Sadler’s Wells, London, on Tuesday 29 January.

Children: Seen and heard – Researching next-generation youth, family and kids, aims to give professionals across the marketing, advertising and retail spectrum insight into today’s young consumers. The conference will explore social networking and other phenomena of Web 2.0 that are taking the children’s market by storm, examine the regulatory minefield that is researching and marketing to kids today, and investigate the power of green in traditional branding campaigns.

Chaired by Barbie Clarke, MD of Family, Kids & Youth, the conference will present high level speakers from several sectors and industries. These include Britvic’s Becky Clark, who will examine new segmentation insights that enable marketers and researchers to better understand the motivations of parents and children for more effective targeting, Nicola Ellen from Vodafone, who will discuss how to engage with kids across an increasingly complex multimedia mix, and Ofcom’s James Thickett, who will focus on children’s media consumption habits.

The Conference will conclude with a panel debate on marketing to a "moving target", where panellists will discuss the responsibility of brands and the role of research in an era where the concept of childhood is being redefined.

MRS conference organiser, Sophie Russell-Ross, is positive that the event will enable delegates to gain valuable insight into one of the most complex fields in marketing. She comments: "For kids, tweens, teens and youth the question is always What’s next? For researchers and marketers trying to answer the same question in what is undoubtedly one of the fastest changing markets out there today, this conference comes at an excellent time. It promises to encourage debate and discussion and facilitate an exchange of ideas, ultimately resulting in an enhanced understanding of what really counts for the youth of today."

The conference will be held on Tuesday 29 January from 8.30am until 5.30pm at Sadler’s Wells, London. For more information or to book a place please email Christopher Bancroft at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

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