TNS Media Intelligence Confirms its Position as the Major Leader in European News Monitoring by Acquiring MediaMarket in the Republic of Ireland
January 11 2007, Paris – TNS, a world leader in market information and insight, has acquired MediaMarket, Ireland’s premier media intelligence provider, boosting TNS Media Intelligence’s offering and market share in Europe.
Established in 2002, MediaMarket is based in Dublin. The company provides comprehensive media monitoring, measurement and analysis services to Ireland’s leading organisations. MediaMarket has developed a fully digitalized production system and delivery platform, unique in its market, which provides clients with an accurate and timely delivery of media coverage in digital format.
MediaMarket has a well diversified base of blue chip corporate clients and PR agencies, including Bank of Ireland, Ulster Bank, Vodafone, BT and Diageo.
Jean-Michel Portail, Managing Director of TNS Media Intelligence Europe, commented, "MediaMarket is an excellent company with an outstanding positioning in the Irish market. Through this acquisition TNS Media Intelligence reinforces its strong position in Europe, where it has established news monitoring operations in five major markets: France, Germany, Russia, Spain and the United Kingdom."
"Being a part of TNS will strengthen our leading position and offer us new development prospects. TNS’ international network and expertise will enable us to offer new and added-value solutions to our clients", says Michael Farrelly, Managing Director of MediaMarket.