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Prescription for success PDF Print E-mail
Written by TNS   
22 Jan 2008

MRS Conference negotiates the Pharmaceutical Research maze

23 January - As marketing spend in the healthcare sector increases, pharmaceutical research is becoming more sophisticated. However, this brings with it new challenges for both researchers and users of pharma research.

The healthcare sector remains one of the most complex, spanning a huge range of products that treat multiple conditions, and vastly different sets of customers. To enable businesses to better understand the complications of researching the healthcare sector, MRS and Research Conferences is holding a one-day conference at The Hatton, London EC1, on Tuesday 26 February.

Prescription for Success: Winning strategies and trend analysis for pharmaceutical research professionals aims to provide professionals across the pharma and market research spectrum with practical information designed to increase their understanding of the evolving healthcare sector. The conference sets out to identify key market trends, predict future developments, and outline – with the help of real life case studies – new and innovative approaches to pharmaceutical market research.

Chaired by Jane Shirley, Joint Group Managing Director of the Insight Research Group, the conference will present high level speakers from across the pharmaceutical and research industries. These include Mike Owen, from Brand Health & Pharma, who will discuss the importance of branding and explore its role in the product lifecycle, Synovate’s Bob Douglas, who sets out to examine online techniques that are changing the traditional rules of research, and Nina Felton from IMS Health who will look at the strategies behind creating the best performing sales force.

Further highlights include Janssen-Cilag’s Nick Voysey, speaking on the implications of new regulations, and Jon Chandler from Brand Health, who is presenting with Amber Gibson from Sanofi-Aventis on how to measure brand equity. Finally, Ksenia Chelnokova, Nycomed Group, will outline how market research teams can support launch management.

MRS conference organiser, Sophie Russell-Ross, is positive that the event will arm delegates with practical information that is hard to come by in the complex world of pharmaceutical research. She comments: "Pharmaceutical research is, by definition, complex, and as a result has traditionally lagged behind the retail and consumer markets in its sophistication. However, this is changing as new approaches come to the fore. This conference will give delegates the opportunity to learn from the industry’s thought-leaders and promises to encourage debate and discussion, ultimately resulting in an enhanced understanding of the vast and highly complex market they are operating in."

The conference will be held on Tuesday 26 February from 8.30am until 5.00pm at The Hatton, London EC1. For more information or to book a place please email James Coyle at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

 

 
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