Appointment of online research specialist Trixie Cartwright will ensure TNS clients benefit from best online practices
January 23rd 2008
TNS, a world leader in market information and insight, announced today that it is launching its 6thdimensionTM Interactive Research services in Latin America. These will include a full range of online research services among both consumer and business communities in the region, following TNS’ Interactive offering in North America, Europe, Asia Pacific, Middle East and Africa. In these regions, interactive research is growing rapidly and TNS expects that Latin America will follow this in the coming years. TNS will announce the launch of its online access panel framework for Latin America next week; TNS already operates online panels in 26 countries around world.
In order to support this launch, TNS has appointed Trixie Cartwright as Regional Director for Interactive Research for Latin America. Ms. Cartwright will be based in Buenos Aires, alongside TNS’ International Research Centre for Latin America. An online research specialist, Trixie has worked at TNS for over 4 years and will be moving from her current role of Research Director for TNS Global Interactive in London. She has been heavily involved in understanding and validating all aspects of online research, including the use of interactive solutions and managed access panels.
Her experience enables her to aid and advise on best practices and procedures when migrating studies online. Trixie will be giving a paper on interactive research at the CASRO (Council of American Survey Research Organizations that represents over 300 companies and research operations in the United States and abroad) conference in Miami early in February. Before joining TNS, she worked for three years in Ecuador and is fluent in Spanish.
Mark Walton, TNS Regional Director for 6thdimension Interactive Research for Asia Pacific, Latin America, Middle East and Africa, said: "Extending our online services into Latin America is a natural and exciting development for TNS and our clients. We have seen substantial growth in interactive research globally and especially in emerging markets. We have been assessing online opportunities in Latin America for some time and have conducted a number of successful tests there. These have confirmed not only the benefits of speed and cost efficiency, but also that the internet is becoming increasingly the most reliable and effective method of reaching many target audiences. Further details of our online services in Latin America will be announced very shortly."
Wander Meijer, TNS Regional Director for Latin America, said: "We are very excited about this new development and the benefits it will bring to our clients. TNS is the world leader in online research and we are delighted that we will now be able to offer 6thdimension online solutions across Latin America. We are also particularly pleased that Trixie is joining us here. Trixie is a true specialist in interactive research. Her global experience, along with her Spanish language skills and knowledge of Latin America, make her ideally suited to this role. "