31 January 2008. London, UK. TNS is to launch the UK’s first one-day turnaround Omnibus service, in a bid to give clients an instant snapshot of consumer opinion and behaviour.
NightLine, from TNS Consumer Omnibus, will give users an immediate response to key questions, enabling research-based decisions to be made faster than ever before.
The 24-hour turnaround online solution will be available from 4th February, and extends TNS’ current capabilities, complementing existing Omnibus services by offering clients a more immediate means of measuring customer opinion and trends. NightLine will survey a representative sample of 1,000 British adults.
Sue Homeyard, Group Director, TNS Consumer Omnibus, comments; “This service opens up huge possibilities for research, which have previously been unattainable through the standard turnaround times. Clients will be able to gain last-minute vital data to enhance a proposal or meeting, to evaluate a crisis as soon as it breaks, and to deliver better customer service in response to an urgent request.”
She continues: “In our world of 24 hour news and instant messaging, everybody wants results immediately. But in market and opinion research, until now, quality could be compromised. As the leading provider of omnibus research, clients have the reassurance that this new NightLine service delivers the robust business insights that our clients have always required – but faster than previously possible.”