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What does the Board think of Research? PDF Print E-mail
Written by MRS   
01 Feb 2008

1st February 2008
 
MRS unveils hard hitting line up for Research 2008
The long-awaited programme for the annual MRS Conference, Research 2008, has been unveiled – and along with it, a list of keynotes who won’t be pulling their punches.

Allan Leighton, Chairman of the Royal Mail Group, will open the event on Tuesday 18 March with an address on ‘How is research really perceived in the boardroom’ – promising to give delegates on either side of the research fence some serious matter for debate.

During the two-day conference, Allan will be followed by keynote addresses from speakers including Greg Nugent, UK Head of Brand for Eurostar, Dan O’Donoghue, Head of Strategic Planning for Publicis Worldwide, and Gregg Fraley, renowned author of Jack’s Notebook.

The focus on the business of research is a thread running throughout conference.  Day two opens with a Big Planning Debate on the topic of ‘Is Research Failing in the Boardroom?’  which will see a panel consisting of key players from ITV, Saatchi & Saatchi and The Nursery sitting alongside major advertising research experts to deliver another hot session.

MRS is taking a new direction with its annual market and social research conference this year, and a radically different programme reflects this.  Through sessions on ‘Delivering Insight to the Client’, ‘Web 2.0: Harnessing the Potential for Business,’ and ‘Guaranteeing Return on Investment’, the conference demonstrates the ever-growing demand for justifiable investment and strategic, business insight.

Chairman of the Conference Programme Team, Crispin Beale (Director of Customer Insight, Intelligence and Analysis, Royal Mail Group plc), explains: “We’ve looked at where the research industry is heading, and listened to both providers and users.  The consensus is clear – we all need to be concentrating more on business and research effectiveness issues alongside the traditional areas of excellence and innovation in research methodology. The theme of The Great Debate: Changing business through better customer understanding demonstrates exactly how far we want to take this – ensuring delegates leave Research 2008 with an unparalleled understanding of where research can take business.”

The Research 2008 conference programme places greater emphasis on interactivity than in previous years, by incorporating more panel discussions and providing participants with organised networking opportunities. 

Crispin continues: “Whether you are client or agency, with specialism is advertising, business development or financial services, Research 2008 includes something for you.  We’re proud to be showcasing some of the true success stories of the industry, through partnerships involving clients from McDonalds and Orange to PricewaterhouseCoopers.  It’s going to be a hard-hitting and upbeat conference – and unlike anything we’ve done before.”

Research 2008 is to be held at London’s Riverbank Park Plaza Hotel and will run from 18-19 March 2008.  The event, which is international in scope, will attract delegates from both the market and social research sectors and the wider business and marketing community, providing them with a critical insight into where research is heading and how it can make an impact on both decision-making and end results.

To book tickets or obtain further information, log on to www.research-live.com/research2008

 
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