Author: Melanie Perez - Date published: 20 Dec 2007
Foundations and moisturizers are no longer enough as women increasingly turn to more complex cosmetic solutions to satisfy their desire to look younger – and no, surgery is not involved.
Foundations and moisturizers are no longer enough as women increasingly turn to more complex cosmetic solutions to satisfy their desire to look younger – and no, surgery is not involved. Euromonitor International's new Strategy Briefing on beauty drugs discusses the market and consumer trends driving the evolving beauty market along with consumers' perceptions of new beauty-enhancing products.
Now, more than ever women are placing more emphasis on beauty and the desire to stay young – or at least the appearance of youth. The demand for anti-ageing products has set the course for a newly dynamic beauty market. Adding supplements to foods and cosmetics is generating interest by both consumers and manufacturers in developed and emerging markets. Vitamins and supplements are also tapping into the cosmetics world through the introduction of nutricosmetics – supplements with beauty-enhancing benefits, generally focused at anti-ageing.
Euromonitor expects beauty drugs to blossom in the near future, and identifies emerging markets such as Brazil and China as core markets for growth. Euromonitor also addresses the confusion most consumers face with these more complex products. Although the terms cosmeceuticals, nutraceuticals and nutricosmetics help to compartmentalize the various products with beauty-enhancing characteristics, a clear division between categories is not always apparent.
“The level of complexity of beauty-enhancing products has made it difficult for consumers to differentiate between their various functions, thus making a clear definition for the category essential for growth,” says Senior Industry Analyst Diana Dodson “Consumers also demand convenience and simplicity from their beauty regimes and this is something manufacturers of beauty drugs can really exploit,” she adds.
Nonetheless, the concept of beauty and youth are highly dominant motivators for most consumers, and have continually fostered the demand for beauty-enhancing products.
Link to Euromonitor Webpage: Cosmetics and Toiletries